Disney Movies Anywhere

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Disney Movies Anywhere is a digital movie locker for Disney, Pixar, Marvel, and Star Wars-branded films in the United States of America. It allows for the storage of digital movie rights via purchases from providers such as iTunes, Google Play, Vudu, Microsoft, and Amazon.com. Rights to titles can also be added via redemption of Disney Movies Rewards Magic/Action Codes from select titles that include a Digital Copy. The service allows streaming of content over the web or mobile apps, along with access to the title through the linked accounts in participating providers. It is powered by a proprietary digital rights system called KeyChest.

History

Disney Digital Copy (formerly Disney File) is a predecessor to Disney Movies Anywhere.

Compatible Digital Retailers

Comparison of streaming providers

Resolution UltraViolet
SD (480p) HD (720p) HDX (1080p)
Walmart VUDU Yes Yes Yes Yes
Apple iTunes Yes Yes [1] Yes [2] No
Google Play Yes Yes [3] Yes [4] No
Amazon Video Yes Yes Yes No
Microsoft Movies & TV Yes Yes Yes No

Other streaming providers are not currently supported by Disney Movies Anywhere: Flixster, CinemaNow, blinkbox, Cineplex Entertainment, JB Hi-Fi, Nook Video, M-GO, Verizon FIOS On Demand, and Nolim Films.

KeyChest

Lua error in Module:Infobox at line 314: malformed pattern (missing ']').Contrasting from UltraViolet, a centrally managed Keychest server allows streaming access to the content. Purchasing content, either online or through physical media, creates a unique key stored in a digital rights locker that unlocks the ability to stream the content to any electronic device capable of playing it. Because the actual content remains on the servers as opposed to being downloaded and played locally, the manufacturers retain control of access to the files. This architecture is now the basis for the Disney Movies Anywhere website and mobile apps. The service stores your movies in a digital library that is linked to your Apple iTunes, Google Play, Vudu, Microsoft, or Amazon.com accounts, and Disney Movies Rewards accounts, much like the linkage requirement of Ultraviolet.[5][6]

Reception

The technology has been praised for its potential to improve consumer convenience,[7] but has attracted criticism for enabling further use of digital rights management.[8]

Obstacles

There are a number of potential obstacles to implementation. Studios, retailers and service providers will be the ultimate deciding factor when it comes to pricing the extra flexibility KeyChest promises to provide which could ultimately mean higher prices for features that some people may not specifically be interested in. In addition, attracting studios seems to be a challenging endeavour for Disney even though their approach says to be using more open standards than the competing UltraViolet system.[9] Which leaves the biggest obstacle being the competing UltraViolet system as a whole which has the support of all the other major Hollywood movie studios[10] with the only exception being the Walt Disney Studios.

References

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External links

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