Rock and Republic

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File:Rock & Republic.jpg
Rock & Republic Robertson Blvd., West Hollywood store facade

Rock & Republic is an American jeans brand founded by Michael Ball in 2002. Ball is a cyclist who gained design experience by creating his cycling team's uniforms.[1] Rock & Republic's line of jeans and casual wear "VB Rocks" is designed by singer Victoria Beckham.

From 2007 to 2009, the company sponsored a professional cycling team named Rock Racing.

On April 1, 2010, Rock & Republic filed for Chapter 11 bankruptcy protection.[2][3] By December 2010, the company had entered into negotiations with VF Corporation to sell the trademark and intellectual property. On April 28, 2011, VF Corporation announced it had signed a long-term licensing deal with Kohl's Corporation to carry a budget version of the Rock & Republic brand with jeans priced at $88 versus $200 plus.[4]

References

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