ComRes
| File:ComRes logo.png | |
| Private limited company | |
| Industry | Market research Opinion polling |
| Founded | 2003 |
| Founders | Andrew Hawkins |
| Headquarters | London, United Kingdom |
|
Area served
|
Worldwide |
| Website | comres.co.uk |
ComRes is a market research consultancy headquartered in London, UK and operating internationally. Established in 2003 as Communicate Research Ltd, ComRes was a founding member of the British Polling Council in 2004, and is one of the UK's best known polling companies.[1][2]
The company is prominent in the British media through its regular voting intention polls for ITV News, the Daily Mail, and for its surveys of legislators in Westminster and Brussels.[3][4][5] Other media outlets such as The Independent, the BBC, and Sky News also commission ComRes research.[6][7]
It has offices in Westminster and Brussels, and works with clients across business, government, and the voluntary sector.[8]
History
Founded by current Chairman Andrew Hawkins in 2003, ComRes originally focused on research in the political sphere. In 2010, it was named Pollster of the Year at the Public Affairs Awards.[9]
In recent years, the business has expanded to develop expertise in a wider range of sectors, including financial services, education, healthcare, transport, and the voluntary sector.[10][11][12][13][14]
It won the Market Research Society's Public Policy & Social Research Award in 2014, for its research on behalf of the Grantham Research Institute on Climate Change and the Environment.[15]
Methodology
ComRes uses a range of methodologies to conduct quantitative and qualitative research. These include telephone, face-to-face, and online surveys, focus groups, consultations, and social media monitoring.[16]
As a registered market research agency, ComRes is exempt from the UK's Telephone Preference Service, and can therefore conduct computer-assisted telephone interviewing (CATI) across the country.[17] It continues to conduct its national voting intention surveys via this methodology.[18]
The company also provides data analytics such as market segmentation, regression analysis, MaxDiff, and conjoint analysis.[19]
Poll Archive
The company makes freely available its political voting intention polls on its website along with results from regular surveys.[20]
Awards
| Awards | |
|---|---|
| MRS Awards 2014: Public Policy/Social Research | Winner |
| MRS Awards 2014: Best Agency with a turnover under £20 million | Finalist |
| Public Affairs Awards: Pollster of the Year (2010) | Winner |
See also
- Opinion polling for the 2015 United Kingdom general election
- Opinion polling for the United Kingdom general election, 2010
- United Kingdom general election, 2010
- Opinion polling for the United Kingdom general election, 2005
References
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