Fatherly

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Fatherly
Founded April 2015
Headquarters New York City, New York, United States
Area served Worldwide
Founder(s) Michael Rothman
Simon Isaacs[1]
Owner Privately held
Slogan(s) "Win parenting."
Website fatherly.com
Type of site Online media
Advertising Yes
Registration No
Available in English
Current status Active

Fatherly is a digital lifestyle brand that provides parenting news, expert advice, product recommendations and other resources for parents.[2][3] The company was founded in 2015 and is based in New York City.[4]

Overview

Fatherly offers articles, videos, and other digital content tailored to young fathers, aiming to produce comprehensive and practical parenting advice as well as to provide nontraditional guidance and approaches becoming a responsible adult.[5][6] The site has been described by the New York Times as “Buzzfeed meets Vice for parents," and has been featured in the Washington Post, Wall Street Journal, USA Today, Fast Company, Business Insider and others.[1][7][8][6][9][10]

While the site's content is geared toward men, half of Fatherly's readership are women.[11] Many well known parenting experts, authors, activists and celebrities have made contributions to Fatherly, including Melinda Gates, Michael Strahan, Jeff Kinney, and William Sears.[12][13]

Fatherly covers a variety of topics across health, science, play, relationships, personal finance, gear and parenting. It also has several content franchises such as 940 Weekends, which focuses on activities, My Father The…, which provides first-person narratives from sons and daughters of famous parents, and The Fatherly Podcast, a streaming, conversation-based show.[11][14][15]

History

In October 2014, while Fatherly.com was still in beta, the company created a grant called The Fatherly Fund to help parents complete projects for their children who otherwise would not be able to afford it.[16]

Fatherly was founded and officially launched in April 2015 by Simon Isaacs and Michael Rothman, who have cited the lack of male focused parenting content as inspiration for the site.[17] Rothman further explained that he and Isaacs began Fatherly in part because, "there are more diverse notions of family generally [and] there should be a platform for insights, advice and product recommendations that provides a bigger tent for more of today's parents."[18]

Fatherly was named as one of Oprah's "favorite things" of 2016 and was noted by Adweek, Digiday and CNBC for its success with video targeting on Facebook.[19][20][21] In June 2016, nearly 3 million unique visitors went to the site.[22] By 2017, Fatherly reached 75 million people on Facebook each week.[11]

In early 2017, Fatherly received a Webby Award for “Best Parenting Site on the Internet.”[23] Later that same year, Fatherly hired Andrew Burmon as editor-in-chief of the site.[24] Fatherly also hired Michael Wertheim as the company’s Chief Operating Officer.[22]

Funding

Fatherly raised an initial round of funding in 2015 for $2 million, which was led by SoftTech VC.[25] Other investors in the round included Crosslink Capital, Lerer Hippeau Ventures, The Knight Foundation, Gary Vaynerchuk and several angel investors.[6]

In 2017 Fatherly raised Series A funding round totaling $4 million, which was led by BDMI with participation from the talent agency UTA, SoftTech VC, Crosslink Capital and Lerer Hippeau Ventures.[14][26]

References

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  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ 6.0 6.1 6.2 Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ 11.0 11.1 11.2 Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ 14.0 14.1 Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ 22.0 22.1 Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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