Fiat Strada

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This article is about the 1990s–2000s commercial vehicle. For the 1970s–1980s small car, see Fiat Ritmo.
Fiat Strada
File:Fiat Strada 2020 Volcano in Montevideo (front).jpg
Overview
Manufacturer Fiat
Also called Ram 700
Production
  • 1998–2021 (Tipo 278)
  • 2020–present (Tipo 281; Latam)
Assembly
Designer Giorgetto Giugiaro
Body and chassis
Class Subcompact coupé utility
Body style
Layout Front-engine, front-wheel-drive
Platform Project 178
Related
Powertrain
Engine
Transmission
Dimensions
Wheelbase 2,718 mm (107.0 in)[2][3][4][5]
Length
  • 4,398 mm (173.1 in) (1996–2001)[2]
  • 4,400 mm (173.2 in) (2001–2004)[3]
  • 4,444 mm (175.0 in) (2004–2009)[4]
  • 4,409 mm (173.6 in) (2009–present)[5]
Width
  • 1,665 mm (65.6 in) (1996–2004)[2][3]
  • 1,664 mm (65.5 in) (2004–present)[4][5]
Height
  • 1,505 mm (59.3 in) (1996–2004)[2][3]
  • 1,559 mm (61.4 in) (2004–2009)[4]
  • 1,564 mm (61.6 in) (2009–present)[5]
Chronology
Predecessor
Successor Fiat Fullback (Europe)
File:Fiat Strada 2020 Volcano in Montevideo (back).jpg
Rear view

The Fiat Strada is a supermini coupé utility produced by the Italian manufacturer Fiat since 1998.[6] It is based on Fiat's world car "project 178", the Palio. It is produced by Fiat Automóveis in Brazil, and has been marketed worldwide, excluding the United States and Canada. In Europe the Strada was sold by Fiat Professional division.

First generation (Tipo 178; 1998-2021)

Launched in 1998 in Brazil, it was the cargo member of the "178 Project".[7] The Strada was made to replace the Fiat City, a pickup version of the Fiorino, a commercial derivative of the Fiat Uno. The Strada features a maximum loading capacity of 700 kg (1,543 lb) and a cargo space of 1,770 mm (69.7 in) x 1,314 mm (51.7 in). In Europe the Strada was launched in April 1999[8] with two engine: the 1.2 Fire petrol with 73 hp and the 1.7 turbodiesel with 70 hp.

2001 revision

In 2001, the model had its first facelift. The new design was made by the Italian design guru Giorgetto Giugiaro. The facelift included a new front and interior. The Mark II series marked the début of an extended-cab version. In 2002, Fiat do Brasil launched the first version of a Fiat Strada Adventure, with "off-road" looks.

2004 revision

The new Mark III was launched in 2004. It has a revised front and interior design taken from the Palio (and also designed by Giorgetto Giugiaro). Also, a second version of the Strada Adventure was built, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9-L JTD diesel engine.

In South Africa, the Strada is offered in four variants: 1.2 Fire MPI EL, 1.6 Torque MPI EL, 1.6 Torque MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag, and air conditioning), and 1.7 turbo diesel EL. Fiat South Africa also introduced the X-Space model, which stretches the cab by 30 cm (12 in). This model is available in two models, the standard X-Space and the X-Space Adventure (which has similar specifications to the standard 1.6 ELX model). Both X-Space models are powered by the 1.4 Fire MPI engine.

In Europe, it is available only with the 1.3 Multijet 16V diesel engine with 85 PS and Euro 4 standard emission level.

2008–2013

Unveiled in summer 2008, the all-new Mark IV model was put on sale in the end of 2008. Whilst the model shares its name with the previous Strada, a large number of its components are new, including a new bodyshell. For the rest of the South America, the new Strada was introduced in mid-2010. The design is inspired by the Fiat Grande Punto with many elements similar to the latest versions of the family Palio and Siena. The fourth-generation Strada is built in four different versions: Working, the basic version, Trekking, with more goodies, the Sporting for sportier style[9] with aero kit body style, and the Adventure with a locking differential dedicated to off-road use. In 2010, Fiat do Brazil introduced a new double-cab version[10] (also called Strada Cabine Dupla) with four seats, but maintaining the same wheelbase.

The engines used are the Fiat 1.4L 8V Fire Flex (85 PS) a 1.8L V Ecotec Flex (114 PS). For diesel, the 1.3-L 16V Multijet unit with 87 PS (64 kW; 86 hp) is also available Since late 2010, it is available with a E-TorQ 1.8 16v with 132hp or E-TorQ 1.6 16v with 115hp.

The Strada was relaunched for Italy and other selected European markets in 2012.[11]

2013–2021

File:Fiat Strada 20150831-IMG 20150831 143221.JPG
Strada Adventure Mk V (2013-2021)

At the end of 2013, Fiat unveiled the latest facelift of the Strada (as a model year 2014)[12] based on the 2008 version. The new Strada introduced a new front fascia and new rear lights, and the double-cab version is available with a suicide-style rear door. Three versions are sold in South America: Working, Trekking and Adventure with four different body styles.

For the 2015 model year, the Fiat Strada was rebadged by Ram Trucks for the Mexican market as the Ram 700.[citation needed]

In 2018, total sales of the Strada in the Brazilian market surpassed 1.4 million of units.[13]

Second generation (Tipo 281; 2020-present)

Fiat Strada
File:Fiat Strada Mk6 Volcano in Uruguay - front.jpg
Overview
Manufacturer Fiat
Also called Ram 700
Production 2020–present
Body and chassis
Class Subcompact coupé utility
Body style
Layout Front-engine, front-wheel-drive
Platform MC-P
Powertrain
Engine
Transmission
Dimensions
Wheelbase 2,737 mm (107.8 in)
Length 4,474 mm (176.1 in)
Width 1,732 mm (68.2 in)
Height 1,585 mm (62.4 in)

The second generation of the Fiat Strada (codeproject 281[14]) was presented on June 26, 2020, in Brazil and is based on the new MC-P modular platform derived from the Fiat Argo with the front MacPherson suspension and part of the cabin taken from the Fiat Mobi model and the rear suspension taken from the Brazilian Fiat Fiorino (327). For the first time the Strada was produced in the double cab 4-door version with 5-seats.[15]

The second generation of Strada introduce the large silver-colored Fiat front logo replacing the previous one, a small Italian flag inserted in the grid and LED light clusters. The side and tail, on the other hand, appear more classic, with the possibility of choosing between the two and four-door versions featuring a different capacity: 720 kg (1,590 lb) and 1,354 L (298 imp gal; 358 U.S. gal) for the first and 650 kg (1,430 lb) and 844 L (186 imp gal; 223 U.S. gal) for the second. In order to ensure maximum mobility even on rough surfaces, the raised structure allows the car to lift from the ground by 208 mm (8.2 in) and a front angle of attack of 24 degrees. The interior reproduces some of the contents of the Fiat Uno (327) produced in Brazil, even if some secondary controls are modified. In addition to the display at the center of the instrumentation, there is also an UConnect 5 infotainment with 7-inch touchscreen, bluetooth, wireless, compatible with Apple CarPlay and Android Auto.

Starting on 18 November 2020, the rebadged RAM 700 saw a new generation for the Mexican market. It is offered in the SLT (regular and crew cab), Bighorn, and Laramie trim levels.[16]

Engine

The range of engines consist in the 1.4 Fire Flex 8 valve (85 HP petrol and 88 HP ethanol) of the Endurace versions and the 1.3 Firefly Flex 8 valve (101 HP petrol and 109 HP ethanol) of the Freedom, Volcano and Ranch, both with the five-speed manual gearbox gears and simulated 7-speed cvt-type automatic transmission and the E-Locker traction control system which replaced the mechanical Locker Front Locking differential of the old generation.

File:Ram 700 Big Horn 1.4 CD 2021.jpg
RAM 700 2nd generation

Safety

The Strada has ventilated front disc brakes and drum brakes in the rear.[17][18]

Latin NCAP

The Latin American Strada with airbag switch, UN127, and ESC received 1 star from Latin NCAP in 2022 under its new protocol (similar to Euro NCAP 2014).[19]

Gallery

  • Fiat Strada MK1.JPG

    1996-2000 Fiat Strada rear

  • 2004 Fiat Strada Pickup.jpg

    2001 Fiat Strada

  • Fiat Strada JTD Pickup Base Palio 2G 2001-2004 backleft 2008-03-03 U.jpg

    2001 Fiat Strada rear

  • Fiat Strada III front 20100515.jpg

    2004 Fiat Strada

  • Fiat Strada III rear 20100515.jpg

    2004 Fiat Strada rear

  • Fiat Strada (2004) pocket sized Ute photographed in Oostburg (2013).jpg

    2004 Fiat Strada (extended cab)

  • New Fiat Strada MK4 2010 1.3 Multijet in Avelllino (Italy).jpg

    2009 Fiat Strada Adventure

  • Fiat Strada 1.8 Adventure Crew Cab 2010.jpg

    2010 Fiat Strada Adventure

  • 2012 Fiat Strada Adventure

  • Fiat Strada Adventure 1.3 JTD Multijet Lumberjack (IV) – Heckansicht, 5. Oktober 2013, Münster.jpg

    2012 Fiat Strada Adventure rear

Sales

Calendar Year Brazil Argentina Mexico México branded as Ram 700 since 2015
2006 42,344 78[20]
2007 61,328 1,386 381[20]
2008 71,929 833 429[20]
2009 89,968 1,272[21] 490[20]
2010 116,794 3,292[22] 540[20]
2011 118.579[23] 7,051 33[20]
2012 117,455 7,659[22] 229[20]
2013 122,904[24] 7,225[25] 1,236[20]
2014 153,130 5,652[25] 716[20]
2015 98,631 16,299[25] 8,159[26]
2016 59,449 13,882[25] 11,940[25][20]
2017 32,659 7,078[25] 9,815[27][28]
2018 67,227[29] 5,799[30] 9,797[31]
2019 75,973[32] 2,721[33] 7,483[34]
2020 80,030[35] 2,408[36] 8,011[20]
2021 109,099 3,728[37] 5,051[38]
Subtotal 1,417,499 86,285 4,132 60,256
Total 1,568,172

See also

File:Fiat-Strada-Side-(More-Processed).jpg
The 1980s Fiat Ritmo was sold as the Fiat Strada in some markets which did not receive the 1990s Strada described here.

References

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External links

« previous — Fiat car timeline (Europe), 1980s–2010s — next »
Type 1980s 1990s 2000s 2010s 2020s
0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1
City car 500 (Cabrio)
126 Cinquecento Seicento / 600 New 500 (Cabrio)
Panda I Panda II Panda III
Subcompact car Hatch 127 Punto I Punto II Punto ClassicRS Punto ClassicRS
Uno Palio Grande Punto / Punto Evo / Punto
Sedan Duna Siena Albea
CUV Sedici 500X
MPV Idea 500L
Cabriolet Ritmo Cabrio Punto Cabrio
Compact car Hatch Ritmo Tipo Bravo I / Brava Stilo Bravo II Tipo / Egea
Sedan 128
131 Regata Tempra Marea Linea Tipo / Egea
MPV Multipla
Mid-size car Sedan 132 Argenta Croma I
SW Croma II
CUV Freemont
MPV Ulysse I Ulysse II
Sports car Spider Spidereuropa * Barchetta 124 Spider (Abarth)
Coupé X1/9 Coupé
LAV Fiorino I Fiorino II Fiorino III / Qubo
Doblò I Doblò II
LCV Daily Scudo I Scudo II Talento
Ducato I Ducato II Ducato III
Mini pickup Strada
Pickup Fullback
Off-road Campagnola (1107)
Legend
  •      Manufactured by Tofaş in Turkey
  •      Manufactured by Pininfarina from 1981
  •      Manufactured by Maggiora in Italy until 2002
  •      Manufactured by Bertone from 1982
  •      Manufactured by Mazda in Japan
  •      Manufactured by Suzuki in Hungary
  •      Manufactured by Sevel Nord (FCA/PSA) in France
  •      Manufactured by Chrysler in Mexico
  •      Manufactured by Renault in France
  •      Manufactured by Sevel Sud in Italy
  •      Manufactured by Mitsubishi in Thailand
« Dodge — Ram truck timeline, North American market, 2010–present
Type 2010s
0 1 2 3 4 5
Coupé utility 700
Mid-size pickup Dakota
Full-size pickup 1500-5500
Van / Minivan ProMaster City
ProMaster
Ram C/V
Brown denotes models exclusive to Mexico.
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