Jammie Dodgers

A Jammie Dodger

Jammie Dodgers are a popular British biscuit, made from shortbread with a raspberry or strawberry flavoured jam filling. They are currently produced by Burton's Biscuit Company at its factory in Llantarnam. In 2009, Jammie Dodgers were the most popular children's sweet biscuit brand in the United Kingdom, with 40% of the years' sales consumed by adults.

Varieties

Current

• Jammie Dodgers Original
• Jammie Dodgers Original (Minis Lunchpack)
• Jammie Dodgers Original (Minis Share Bag)
• Jammie Dodgers (Snack Bar)
• Jammie Dodgers Choccie
• Jammie Dodgers Banana and Toffee
• Jammie Dodgers Jam & Custard
• Jammie Dodgers Original Cake
• Jammie Dodgers Berry Blast

Past editions

• Toffee Dodgers
• Lively Lemon
• Outrageous Orange
• Vanilla Thriller
• Vimto

Past Variants

• Jammie Dodger Dippers

History

Named after Roger the Dodger from The Beano comics, Jammie Dodgers have been produced for over 50 years. In 2011, the brand was re-launched under the "Dodgers" umbrella with two new products: Toffee and Choccie.

In November 2013, it was reported that Burton's Foods, the company that makes Jammie Dodgers and Wagon Wheels, had been sold to Ontario Teachers' Pension Plan for £350m.

A version of this biscuit is made in France under the name "Gateaux Sables Nappage Fraise" by Pat'Boul de Provence. This version is bigger (100 mm (3.9 in) diameter) and has three round holes through which strawberry jam is visible.

Advertising

The 2011 re-launch TV campaign received the "Best Biscuit Advert of 2011" reward from The Grocer magazine. Burton’s launched a new advert for Choccie Dodgers in April 2012, during "Britain’s Got Talent", as part of a £4.5 million campaign.

See also

• Happy Faces
• Linzer torte
• Snacks

External links

• Burton's Foods official web site
• Recipe for Jammie Dodgers clone

• http://www.bbc.co.uk/news/business-24991046