Live It Up (Nicky Jam song)

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"Live It Up"
File:Live It Up" (2018 FIFA WC - Official Song).jpg
Single by Nicky Jam featuring Will Smith and Era Istrefi
Language
  • English
  • Spanish
Released May 25, 2018 (2018-05-25)
Genre
Length 3:28
Label Sony Latin
Songwriter(s)
Producer(s)
  • Diplo
  • The Picard Brothers
  • Free School
Nicky Jam singles chronology
"Get Lit"
(2018)		 "Live It Up"
(2018)		 "Icon (Remix)"
(2018)
{{{This album}}}
{{{This album}}}
Music video
"Live It Up" on YouTube

"Live It Up" is a song by American singer Nicky Jam featuring American rapper Will Smith and Kosovo Albanian singer Era Istrefi.[1] It was chosen as the official song for the 2018 FIFA World Cup. The track is produced by Diplo, The Picard Brothers, and Free School, and was released on May 25, 2018.[2][3] The song reached number one in Panama, as well as the top 10 in Hungary, Poland, Bolivia and Argentina. The song was met with negative reviews, with many criticizing its generic, synthetic sound and detachment between the song's genre and the tournament's host country, Russia.

Live performance

Jam, Smith and Istrefi performed the song at the closing ceremony on 15 July 2018 at the Luzhniki Stadium before the final between France and Croatia.[4]

Music video

The music video for the song was released on June 8, 2018. It features Nicky Jam, Will Smith, Era Istrefi, and Brazilian footballer Ronaldinho, among images from previous tournament. The music video was directed by Yasha Malekzad, produced by Kasra Pezeshki and was filmed mainly in Moscow, Russia and Budapest, Hungary. As of May 2021, the video has amassed over 218 million views on YouTube.

Critical reception

The song received mixed to negative reviews. Roisin O'Connor of The Independent rated it with one out of five stars, criticiszed the track's "generic message" and called it a "blatant attempt to cash in on the music industry's current obsession with Latin American music, but the entire song makes zero sense when you remember the World Cup is being held in Russia this year."[5] Ed Malyon of the same outlet criticized its "synthetic joy" and called it "the epitome of a try-hard creation that lacks much of what makes music great–inspiration and raw emotion–and lays on thick the things that we couldn't care less about–meaningless, directionless lyrics and a tiresome wailing from Istrefi, whose songwriting talent has clearly not been drawn on for this tragic effort."[6] Dave Fawbert of ShortList named it the ninth worst World Cup song of all time, criticizing its lyrics: "The words in the chorus just don't fit. 'One life live it up cos you don't get it twice' [sic] is just unbelieveably clunky", and expressing confusion as to "why a World Cup in Russia should have a reggaeton anthem, while the shoehorning in of different artists in order to satisfy all global demographics is just patently cynical."[7]

The song was met with mixed reviews from the fans.[8] Business Standard reports that "'Live It Up' has failed in getting a welcome reception from the fans. People on Twitter are requesting Shakira for a new song. Some have even asked FIFA to change the song." They further highlight the fans' statements that they would stick to K'naan's "Wavin' Flag" and Shakira's "Waka Waka", and the detachment between the song's genre and the tournament's host country.[4] Scroll observes that the fans "critiqued the fast pace of what they called was primarily a dance tune, noting the Diplo-produced track lacked a 'football rhythm' to it" and were "nostalgic for popular World Cup anthems in the past such as Shakira's 'Waka Waka' ... and Ricky Martin's 'The Cup of Life'."[9]

Credits and personnel

  • Will Smith – composition, vocals
  • Nicky Jam – composition, vocals
  • Era Istrefi – composition, vocals
  • Diplo – production

Charts

Certifications

Region Certification Sales/shipments
Mexico (AMPROFON)[34] Gold 30,000
Switzerland (IFPI Switzerland)[35] Gold 15,000

xunspecified figures based on certification alone
double-daggersales/streaming figures based on certification alone

Release history

Region Date Format Label
United States May 25, 2018 Digital download Sony Latin

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ 4.0 4.1 Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ "Austriancharts.at – Nicky Jam feat. Will Smith & Era Istrefi – Live It Up" (in German). Ö3 Austria Top 40. Retrieved July 12, 2018.
  12. ↑ "Ultratop.be – Nicky Jam feat. Will Smith & Era Istrefi – Live It Up" (in Dutch). Ultratip. Retrieved June 22, 2018.
  13. ↑ "Ultratop.be – Nicky Jam feat. Will Smith & Era Istrefi – Live It Up" (in French). Ultratip. Retrieved July 20, 2018.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201826 into search. Retrieved July 2, 2018.
  16. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201829 into search. Retrieved July 24, 2018.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ "Lescharts.com – Nicky Jam feat. Will Smith & Era Istrefi – Live It Up" (in French). Les classement single.
  19. ↑ "Musicline.de – Nicky Jam feat. Will Smith & Era Istrefi Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH. Retrieved June 22, 2018.
  20. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved June 21, 2018.
  21. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved June 28, 2018.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ "Nederlandse Top 40 – week 26, 2018" (in Dutch). Dutch Top 40 Retrieved June 30, 2018.
  25. ↑ "Dutchcharts.nl – Nicky Jam feat. Will Smith & Era Istrefi – Live It Up" (in Dutch). Single Top 100. Retrieved July 20, 2018.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved August 6, 2018.
  28. ↑ "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Dance Top 50. Retrieved August 20, 2018.
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ "Swisscharts.com – Nicky Jam feat. Will Smith & Era Istrefi – Live It Up". Swiss Singles Chart. Retrieved June 4, 2018.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ Lua error in package.lua at line 80: module 'strict' not found.

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