Mike and Ike

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Mike and Ike
220px
Origin
Place of origin Bethlehem, Pennsylvania, USA (1940)
Creator(s) Just Born, Inc.
Details
Variations Tropical Typhoon, etc.
Approximate calories
per serving		 140 (40g serving)
Other information 0 grams of fat; kosher; gluten-free

Mike and Ike is a brand of fruit-flavored candies. They were first introduced in 1940 by the company Just Born, Inc.[1][2][3]

Candy

Mike and Ike are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, orange, lime, lemon, and strawberry. Popular varieties are Tropical Typhoon, Berry Blast and Jolly Joes. Each candy has 7 calories, 0 grams of fat, and approximately 1 gram of sugar. The candy is kosher and gluten-free.[4]

They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.[5]

File:Mike-and-Ike-Candies.jpg
Mike and Ike candies

Varieties

Just Born produces several varieties of Mike and Ikes, including:[6][7]

Name Package color First available Package type
Original Fruits Green 1940 Box, bag, or freezer pop
Berry Blast Blue 1987 Box or bag
Tangy Twister Orange 2005 Box or bag
Tropical Typhoon Pink 1977 Box or bag
Italian Ice Light blue 2008 Box or bag
Lemonade Blends Yellow 2007 Box or bag
Jolly Joes Purple 1973 Box
Zours Yellow 1999 Box or bag
Red Rageous Red 2009 Box or bag
Strawberry Reunion[8] Black and pink 2013 Box
Sweet Paradise Light Purple 2014 Box
Merry Mix Light Blue 2015 Bag

Retro/limited varieties include:[9][7]

  • Lem and Mel (Lemon and watermelon) flavor (launched 1991)
  • Cherri and Bubb (Cherry and bubble gum) flavor (launched 1989)
  • Strawbana (launched 1991)
  • Mike and Ike – Srawberries n' Cream (launched 2000)
  • Mike and Ike – Oranges n' Cream (launched 2000)
  • Mike and Ike Minion Mix – Blueberry and Banana flavors (launched 2014)
  • Mike and Ike Valentines Mix (Seasonal)
  • Mike and Ike Mummy's Mix (Seasonal)

There are also seasonal versions in which the Mike and Ike flavors are formed as jelly beans.[10]

Media

In April 2012, they ran an ad campaign based on the premise that Mike and Ike were "breaking up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers.[11][12][13] In 2013 the company announced Mike and Ike would reunite. In addition to a re-designed packaging and juicier tasting candy, a trailer for a movie was released, entitled, The Return of Mike and Ike.[14] The whole campaign was a product of Nail Communications, based in Providence, RI in partnership with Elevator Group, based in Scituate, MA.

In popular culture

Among its fans are Pablo Prigioni, Will Smith, Paul Rudd, Steven Spielberg, Bob Smith and Russell Quinn.[15]

References

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External links

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