Philippe et Gaston
Philippe et Gaston was a Paris couture house established in 1925.[1] It rapidly became a prestigious establishment. In 1926 it was ranked alongside Chanel, Madeleine Vionnet and Jeanne Lanvin as a notable French fashion house.[2] By 1931, it was well-known enough to rate a mention in Bruno Jasieński's 1931 play The Ball of the Mannequins.[3] However, by 1946, the house was in need of resurrection.[4] That year, the French textile baron, entrepreneur, and one of France's richest men, Marcel Boussac invited Christian Dior to become head designer for Philippe et Gaston and rejuvenate the brand.[1] Dior declined, as he wanted to launch his own label under his own terms, rather than resurrect an "old-fashioned and rundown house."[1] Boussac and Dior subsequently launched Christian Dior S. A.[1][4]
Two 1920s garments by the House, an evening gown and a fur-trimmed coat, are in the Costume Institute at the Metropolitan Museum of Art.[5][6]
References
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