Power Radio FM 99 (Pakistan)

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Power Radio FM 99
File:Power99-logo.jpg
City of license Islamabad
Broadcast area Pakistan
Slogan Gives you the Power
Frequency FM 99.00 MHz
First air date 23 March 2003
Format Entertainment, News, Current Affairs
Language(s) Urdu, English
Owner The Communicators (Pvt) Ltd.
Website power99.com.pk

Power Radio FM 99 (or simply Power 99) is a commercial FM radio station in Pakistan. It is a project of The Communicators (Pvt) Ltd.[1]

History

Power Radio FM 99 (commonly known as Power99) is one of the many commercial FM radio channels which were launched during the media boom era in Pakistan during the early 2000s. Power99, which is owned by a group known as The Communicators (Pvt) Ltd., is currently running its transmission from Islamabad, Abbottabad and Vehari. Power99 got its license from the Federal Government of Pakistan under Pakistan Electronic Media Regulatory Authority (PEMRA)[2] and started its transmission from 23 March 2003. The channel became popular within no time and currently it is providing entertainment and information 24/7 to its listeners.[3]

Launching

Power99 started its transmission on 23 March 2003, just within three months of obtaining License from (PEMRA). Its transmitter is currently installed at A-Block Blue Area, in Islamabad. Power99 is covering an aerial distance of approximately 70 km radius which enables it to cover all big and small cities and towns in and around Islamabad. Power99 is one of the few radio stations which is equipped with latest sophisticated and state-of-art broadcast machinery and trained professionals.[3]

Objectives

Besides entertainment and Infotainment, one of the main objective of the channel is to highlight some of the important social, ethical and religious problems which are faced by the general public in a much more creative way. Another objective is To promote the neglected part of the society including the religious minorities so that they can regain their self-esteem and in this way, they can contribute in the society positively.[3]

Popular programs

Some of the Popular Programs on Power99 include[4]

  • Hymns To The Silence
  • Yadon K Dareechay
  • Lost In History
  • Rajay Oran Dey Dadaye
  • Dari & Pashto Show
  • Aap Ka Waqt Aap Key Liye
  • The Town Talk
  • Mind Your Media
  • Tea Time with US
  • Crazy Afternoon
  • Whats UP
  • Power Evenings
  • Bachon Ka 99
  • Pichlay Pehar
  • Sports Magazine (RNN)
  • Meri Khamoshi Ko Beyan Milay (RNN)
  • Manzar (RNN)
  • Capital News (RNN)
  • News Round Up (RNN)
  • Mazboot Rishtay (RNN))

Management

  • Mr. Najib Ahmed (C.E.O / Director)
  • Ms. Fakhira Najib (Managing Director)[5]

Partners

  • Power99 Foundation
  • RNN (Radio News Network)
  • AIR (Association of Independent Radio Broadcasters) Pakistan

Stations

See also

References

  1. ↑ http://www.intermedia.org.pk/mrc/directory/im_emedia_radiodetail.php?ID=10
  2. ↑ List of FM Radio Licenses issued by PEMRA
  3. ↑ 3.0 3.1 3.2 http://www.power99.com.pk/index.php?option=com_content&view=category&layout=blog&id=2&Itemid=2
  4. ↑ http://www.power99.com.pk/index.php?option=com_content&view=article&id=30&Itemid=7
  5. ↑ http://power99.com.pk/index.php?option=com_content&view=article&id=40&Itemid=22

External links

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