Salmat
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Salmat logo
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| Privately held company | |
| Traded as | |
| Industry | Internet marketing |
| Founded | 1979 in Sydney, Australia |
| Founders | Phil Salter Peter Mattick |
| Headquarters | Sydney, Australia |
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Area served
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Australia Asia |
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Key people
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Phil Salter (Founder)[1] Peter Mattick (Co-Founder)[1] Craig Dower (CEO)[2] |
| Services | Multichannel marketing |
| Revenue |  AU$ 452.8 million[3] |
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Number of employees
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4,000+ |
| Divisions | Targeted Media Solutions Local Direct Network Lasoo |
| Website | salmat |
Salmat is an Australian ASX listing company, which was founded by Phil Salter and Peter Mattick in 1979.[1] The company provides multichannel marketing for leading Australian companies such as Woolworths Limited, Target Australia, Telstra and the Government of Australia. Salmat is headquartered in Sydney, Australia with over 4,000 employees throughout Australia, New Zealand and Asia. The business began as a catalogue distribution company, while currently the company provides marketing services such as digital catalogues, competitions, loyalty programs, customer contact solutions, speech voice biometrics, learning and development expertise and other business to consumer platforms.
History
Salmat was founded in 1979 in Sydney, Australia by Peter Mattick and Phil Salter. In 1984 Peter and Phil received a capital injection from News Limited, which acquired 49% of the company in 1984 for $5 million after a bidding war with rival newspaper publishers Fairfax. Salmat regained full control of the company again in 1998 when it bought back News Limited's stake.[4]
In 2000, revenues reached over $200 millions, in 2004 it passed $400 millions and passed $800 million in 2008. Driving Salmat's growth was its public listing on the ASX on the 2nd of December 2002. Following the public listing of the company came a series of acquisitions including SalesForce Australia for $64million on the 6th December 2004, the NSW printing service on 7 March 2005, VeCommerce on 27 July 2006 for $28.7 million, Dialect Interactive on 5 December 2006 for $6 million, New Zealand targeted media operations Deltarg was sold to New Zealand Post for $1 million as the two organisation established a joint venture call Reach Media;[5] and finally the acquisition of Salmat's largest rival SPA from Kodak Australia for $318 million on the 18th of July, 2007. The HPA acquisition was accompanied by a captual raising that diluted Peter and Phil's stake in Salmat from 60 percent to 40 percent which they account as being "right for the company"
In 2012, Salmat's CEO Grant Harrod announced company's change of strategic direction and the shift from being a multichannel to an omni-channel communication company.[6]
In the early 2014, Craig Dower, a former Avanade employee, was announced as a company's new CEO.[7]
Awards and recognition
The company, its entities and staff have won a number of industry awards over the years. Salmat’s ATO Technical Help Desk won the 2014 Auscontact Victorian Contact Centre of the Year (31-80 FTE) and Salmat MicroSourcing (Microsourcing Philippines) was named the Best Non-Voice Excellence Company of the Year in the International ICT Awards Philippines 2014. The previous year, Salmat’s digital catalogue and shopping website, Lasoo, won the Best Aggregation Channel at the Online Retail Industry Awards (ORIA) 2013. In New Zealand, MSD and Salmat VeCommerce won the 2009 Telecommunications Users Association of New Zealand (TUANZ) Award for the introduction of the Salmat VeCommerceVeConnect and VeSecure solutions in MSD’s Work and Income contact centre. Salmat has also won the Work Safety Award from the Government of Western Australia.
In September 2014, the company was awarded the contract to operate the "Do Not Call Register" on behalf of the Australian Communications and Media Authority.[8]
See also
References
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