Smart Communications

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Smart Communications is a wholly owned mobile phone and Internet service subsidiary of PLDT.[1]

As of May 2014, combined subscriber base of Smart, Talk 'n Text and Sun Cellular reached 70.7 million customers.

Smart introduced the first 4G Service in the Philippines.[2] It also provides 2G, 3G, 3.5G HSPA+, 4G LTE services, WiMax, and an SMS-based money remittance system.[3] Smart has 10,509 operating cell sites, 13,149 cellular/mobile broadband base stations, and 2,806 fixed wireless broadband-enabled base stations.[4]

History

Anticipating the liberalization of the telecommunications industry in the Philippines in 1992, Smart (then named Smart Information Technology, Inc.) was organized in January 24, 1991 by a group of Filipino investors led by Orlando B. Vea and David T. Fernando.

The Company obtained its congressional franchise in April 1992 and was granted a provisional authority to operate a mobile cellular service in May 1993. In December 1993, Smart commenced commercial operations of its cellular service.

By then, Smart had drawn in partners. These were: First Pacific, a Hong Kong-based conglomerate through its Philippine flagship Metro Pacific Investments Corporation and Nippon Telegraph and Telephone of Japan (NTT).

In compliance with the government’s telecommunications program, Smart established a local exchange service in the cities and provinces assigned to it under the “service area scheme.” The Company also obtained licenses to provide international gateway, paging and inter-carrier transmission services. [5]

On March 24, 2000, PLDT completed its share-swap acquisition of Smart, making Smart a 100%-owned PLDT subsidiary.

Smart Communications became a member of Conexus Mobile Alliance for international roaming since December 2006.[6]

Subsidiaries

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Radio Frequency Summary

Frequencies used by Smart Communications
Frequency Protocol Class
900 MHz
GSM/GPRS/EDGE
2G
1800 MHz
GSM/GPRS/EDGE
2G
850 MHz
UMTS/HSDPA/HSPA+
3G
2100 MHz
UMTS/HSDPA/HSPA+
3G
850 MHz
LTE
4G
1800 MHz
LTE
4G
2100 MHz
LTE
4G

Slogans

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Year Slogan
2001–June 2006 SMART: Simply Amazing!
November 2004–August 2005 I Love SMART
July 2006–August 2007 Dahil SMART Tayo
August 2007–March 2008 The Power to Lead
April–October 2011 Let's Make Life Extraordinary
October 2011–March 2012 In an ever-changing world, We lead you to a bold, new future.
March 2012–present SMART: Live More

See also

References

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External links

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ http://www.conexusmobile.com/alliance-sub-ph.html
  7. ↑ 7.00 7.01 7.02 7.03 7.04 7.05 7.06 7.07 7.08 7.09 7.10 7.11 7.12 7.13 Lua error in package.lua at line 80: module 'strict' not found.
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