T3 (company)

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T3
Private
Industry Advertising
Founded Austin, Texas (1989)
Headquarters Austin, TX
Key people
 Gay Gaddis, CEO Lee Gaddis, COO
Number of employees
 160
Website www.t-3.com
File:T3Austin.jpg
T3 Austin
File:T3NY.jpg
T3 New York
File:T3SF.jpg
T3 San Francisco

T3 is an independent integrated marketing and advertising firm with headquarters in Austin, Texas and offices in New York City and San Francisco. The agency was founded in 1989 by CEO Gay Gaddis. Today,[when?] T3 is the largest independent advertising agency owned by a woman in the United States, with capitalized billings over $230 million.[1](registration required) [2][self-published source?][third-party source needed]

Clients

Lua error in package.lua at line 80: module 'strict' not found. T3's clients include MSN, Pfizer, The Macallan, Conoco Phillips Lubricants, Coca-Cola, JCPenney, JPMorgan Chase, Marimekko USA, UPS, Microsoft Windows Phone, Department of Education, Ford, Livescribe, MetroPCS, and Mobile Loaves & Fishes.

Work and awards

T3 ranks among AdWeek's Top 100 Agencies[when?][citation needed] and Advertising Age's 2006 Top 100 U.S. Marketing Services Agencies lists.[1]

T3 has experience in both traditional and digital media across various verticals: Automotive, consumer goods, financial, government, healthcare, non-profit, retail, service, technology and travel.[not specific enough to verify] Within the digital realm, T3 offers analytics, application development, mobile, online advertising, web architecture and development, video, social and email.[citation needed] T3 created Coca-Cola Freestyle's first mobile app, PUSH! + Play for the iPhone and Android.[citation needed]

Noteworthy work includes Wall Street Journal's "Every Journey Needs a Journal" site,[3][4] JCPenney's desktop application, JCPToday,[5] Dell's Virtual Office,[6] and Marriott's Plug-In Site.[7]

August 2011: CEO, Gay Gaddis was named one of the Top 10 Hottest Digital Marketers by iMedia.

Leadership

CEO: Gay Gaddis

President (NY): Rick Doerr

Chief Operating Officer: Lee Gaddis

SVP, Chief Creative Officer: Jay Suhr

SVP, Managing Director (SF): Yumi Prentice

VP, Executive Media Director: Greg Pomaro

Chief Innovation Officer: Ben Gaddis

SVP, Chief Strategy Officer: Jim Firestone

Family-friendly policies

"T3 and Under" is the agency's in-house childcare program that allows new parents to bring their babies to work until they are nine months old. T3's family-friendly workplace programs have been recognized by the White House,[citation needed] The Today Show,[citation needed] The New York Times,[citation needed] Fortune Small Business[2][self-published source?][third-party source needed] and Good Morning America.[8]

See also

References

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  1. ↑ 1.0 1.1 Advertising Age http://adage.com/datacenter/datapopup.php?article_id=116375
  2. ↑ 2.0 2.1 Fortune Small Business http://money.cnn.com/magazines/fsb/fsb_archive/2006/05/01/8376224/index.htm
  3. ↑ Webpicks http://www.commarts.com/web-sites/journey-needs-journal.html
  4. ↑ Creative Showcase http://www.imediaconnection.com/content/14265.asp)
  5. ↑ JCPday http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003599526)
  6. ↑ WebAwards http://www.webaward.org/winner.asp?eid=8279)
  7. ↑ The future of Guest Room Technology http://www.hotelnewsresource.com/article26918.html
  8. ↑ Good Morning America http://abcnews.go.com/GMA/LifeStages/story?id=3602802&page=1
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