The Beanstalk Group

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Beanstalk
Subsidiary of Omnicom
Industry Marketing
Headquarters New York, United States
Key people
 Michael Stone, CEO
Website www.beanstalk.com

The Beanstalk Group (Beanstalk) is a brand licensing agency and consultancy headquartered in New York City, with additional offices in London, Miami, Los Angeles and Cincinnati, Mich.[1][2] The company has nearly 100 employees around the world. Michael S. Stone and Seth Siegel co-founded the company in 1992. In June 2001, Ford Motor Company purchased Beanstalk[3] and then sold it to Omnicom Group four years later in October 2005.[4] The company is now a part of the Diversified Agency Services division of Omnicom Group[5] and is a member of the Licensing Industry Merchandisers' Association (LIMA).[6]

Beanstalk extends its clients brands beyond their core competencies or products into related products and service areas.[7] The company offers licensing services in four categories: brand representation, brand consulting, property acquisitions and retail management.[8] It was recently ranked No. 4 in a Top 15 Agents listing by License! Global, behind Equity Management Inc., LMCA (Leveraged Marketing Corporation of America) and IMG.[9]

Since its inception, Beanstalk has been responsible for licensing programs for brands like Ford Motor Company, Procter & Gamble, AT&T, The Stanley Works, Jaguar, Land Rover, Universal Studios, The Andy Warhol Foundation, Paris Hilton, Salma Hayek and Christopher Lowell,.[10][11]

Beanstalk is often featured or mentioned in media outlets, such as Advertising Age,[12][13][14] The Boston Herald,[15] Brandweek,[16][17] Christian Science Monitor,[18] FOX Business,[19] The Los Angeles Times,[20][21] Newsweek,[22] The New York Post,[23][24] The New York Times Magazine,[25] USA Today.[26] Beanstalk's principals, clients and licensees have earned a total of 14 International Licensing Excellence Awards, and have been nominated for an additional 35 awards by LIMA.[27]

Mr. Stone has served as the president and chief executive officer of Beanstalk since 2006, when Mr. Siegel assumed the position of vice chairman in order to devote more time to his not-for-profit interests and other business opportunities.

External links

References

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2002

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ International Licensing Industry Merchandisers’ Association, The Beanstalk Group, LLC[dead link]
  3. ↑ Brandweek, "Ford Acquires Beanstalk Group"[dead link]
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Licensing Industry Merchandisers' Association, Agents and Consultants Listing[dead link]
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ http://www.licensemag.com/licensemag/Industry+Statistics/TOP-15-Agents/ArticleStandard/Article/detail/508914?searchString=%22beanstalk%20group%22
  10. ↑ Advertising Age, "Has licensing's time come? It has for Mustang, Stanley"[dead link]
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ LIMA Awards[dead link]
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