The Grilled Cheese Truck
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The Grilled Cheese Truck's logo
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| Food truck company specializing in grilled cheese sandwiches | |
| Industry | Fast food |
| Successor | TRIG Acquisition 1, Inc. |
| Founded | Los Angeles, 2009 |
| Founder | Dave Danhi and Michele Grant |
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Area served
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Southern California, Los Angeles, Phoenix, San Antonio, and Austin |
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Key people
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Dave Danhi |
| Website | www |
The Grilled Cheese Truck is a food truck company serving gourmet "chef driven" grilled cheese sandwiches. The company started in Los Angeles in 2009, and has since expanded throughout Southern California, Phoenix, San Antonio, and Austin.
Overview
The Grilled Cheese Truck started as a joint venture between Dave Danhi (a Los Angeles-based chef) and Michele Grant (an entrepreneur). Danhi devised the idea when he competed in the 7th Annual Grilled Cheese Invitational, a grilled cheese competition, that takes place every Spring in Los Angeles, California. As he left the competition and saw the food trucks lined up outside, as well as the interest in grilled cheese from the competition, he got the idea to open the "grilled cheese food truck".[1]
The Grilled Cheese Truck has been awarded accolades including "10 Best Grilled Cheese Trucks"[2] and one of the "Top 10 Sandwiches in LA".[3] Danhi and the truck have had television appearances on The Price is Right,[4] Unwrapped, [5] House of Food, Be Our Guest, The Rachael Ray Show, [6] The Joan and Melissa Show, and The Cooking Channel. [7] Danhi’s grilled cheese recipes have appeared in talk shows, magazines, blogs [8] and cookbooks. [9]
Merger
In 2012, when Grant left the company, the company merged with TRIG Acquisition 1, Inc., forming Grilled Cheese Truck, Inc. This merger helped to expand the company to other markets, and they have plans to become the first publicly traded food truck.[10] The company also enlisted General Wesley Clark (USA, Ret.) to help bring The Grilled Cheese Truck national. His primary focus is to help promote, identify, train, support, and help franchise return service veterans with their own Grilled Cheese Trucks.[11][12]
See also
References
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<references />, or <references group="..." />Further reading
- Heather Taylor: Chef Speak: LA Street Food Fest. Huffington Post.
- Usheroff, Marni. "Gen. Clark Stumps for Vets, grilled cheese", ' ' Orange County Register ' ', Los Angeles, 10 November 2013. Retrieved on 13 March 2014.
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External links
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