Vine (service)

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Vine
The Vine Logo.svg
File:Vine screenshot.jpeg
Screenshot of a typical Vine account featuring Shawn Mendes
Original author(s) Dom Hofmann
Rus Yusupov
Colin Kroll
Developer(s) Twitter
Initial release January 24, 2013; 11 years ago (2013-01-24)
Development status Active
Operating system iOS, Android, Windows Phone, Xbox One, Windows, OSX
Size 14 MB
Available in 25 languages[citation needed]
Type Video sharing
License Freeware
Alexa rank Decrease 1,163 (March 2016)[1]
Website vine.co

Vine is a short-form video sharing service where users can share six-second-long looping video clips. The service was founded in June 2012, and American microblogging website Twitter acquired it in October 2012, just before its official launch. Users' videos are published through Vine's social network and can be shared on other services such as Facebook and Twitter. Vine's app can also be used to browse through videos posted by other users, along with groups of videos by theme, and trending, or popular, videos. While Vine enjoys the support of Twitter, it competes with others such as Instagram and Mobli. As of December 2015 Vine has 200 million active users.[2] As of October 27th, 2016, Twitter plans on killing Vine after a significant amount of layoffs happened at Vine. Twitter plans on discontinuing it in coming months. During this time, vines will still be viewable and downloadable.[3] After the announcement, several users on Twitter shared their favorite vines as a "memorial service" to the death of Vine.[4]

History

Vine was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012. The company was acquired by Twitter in October 2012 for a reported $30 million.[5][6]

Vine officially launched on January 24, 2013[7][8] as a free app for iOS devices. On June 2, 2013, an Android version was released.[9] On November 12, 2013 the application was released for Windows Phone.[10]

In a couple of months, Vine became the most used video sharing application in the market, even with low adoption of the app.[11] On April 9, 2013, Vine became the most-downloaded free app within the iOS App Store[12] and on May 1, 2014, Vine launched the web version of the service to explore videos.[13]

On October 14, 2014, an Xbox One version was released allowing Xbox Live members to watch the looping videos.[14]

Vine Kids

In January 2015, Vine launched Vine Kids, an app designed specifically for children.[15] In addition to offering video loops that Vine claims to be "age-appropriate" for children, the app includes interactive features allowing users to swipe for new videos and to hear different sounds. The app is only available to Apple iOS users, but will be available to Android soon.[when?]

Features

Vine enables users to record short video clips up to around six seconds long[7][8][16][17] while recording through its in-app camera. The camera records only while the screen is being touched, enabling users to edit on the fly or create stop motion effects.[18]

Additional features were added to the app in July 2013; these include grid and ghost image tools for the camera, curated channels (including themed areas and trending topics/users), the ability to "revine" videos on a personal stream, and protected posts.[19]

In July 2014, Vine updated their app with a new "loop count" meaning every time someone watches a vine, a number on top of the video will appear showing how many times it was viewed. The "loop count" also includes views from vines that are embedded onto other websites.[20][21]

Uses

Vine has attracted different types of uses, including short-form comedy and music performances,[22] and stop motion animation.[23] The service has also been used for journalism: on February 1, 2013, a Turkish journalist used it to document the aftermath of the 2013 United States embassy bombing in Ankara.[24] Vine has also gained ground as a promotional tool; in 2013, the track listing of Daft Punk's album Random Access Memories was revealed via a Vine video,[25] and on September 9, 2013, Dunkin Donuts became the first company to use a single Vine as an entire television advertisement.[26]

Music-oriented videos have also had success on the service; in July 2013, a Vine post featuring a group of women twerking to the 2012 song "Don't Drop That Thun Thun" became viral, spawned response videos, and led the previously-obscure song to peak at #35 on the Billboard Hot 100 chart.[27][28][29]

In March 2013, 22 Vines were presented in an exhibit entitled #SVAES (The Shortest Video Art Ever Sold) at the Moving Image art fair in New York City. Copies of the videos were available to purchase on thumb drives for US$200 each. Angela Washko's "Tits on Tits on Ikea" was sold to Dutch art advisor, curator and collector Myriam Vanneschi, during the event, marking the first ever sale of a Vine as art.[30]

Popular users

As of May 2016, Viner King Bach is the service's most followed user, with over 15 million followers. Other people known for their Vine videos are Brittany Furlan, Nash Grier, Cameron Dallas, Curtis Lepore, Jérôme Jarre, Lele Pons, Hayes Grier, the Eh Bee Family, Amanda Cerny,[31][32] and Marlo Meekins.[33][34] Popular celebrity users include Page Kennedy, Nicholas Megalis, Ansel Elgort, Justin Bieber, Harry Styles, Josh Peck, Shawn Mendes, DeStorm Power and Will Sasso each garnering over a million followers.

Ryan McHenry made a series of Vines titled Ryan Gosling Won't Eat His Cereal from 2013-2015. The Vines attracted the attention of Gosling himself, and when McHenry died on May 2, 2015, Gosling paid tribute to him by posting a Vine of him eating cereal, effectively ending the series.

Brooklyn rapper Bobby Shmurda earned a record deal as a result of posting a Vine clip which attracted more than 3.3 million views and imitations from Kevin Durant and Beyoncé.[35]

Ruth B earned a record deal from Sony after creating the song "Lost Boy" which she originally posted it partially completed on Vine.[36]

Reception

A BBC review described collections of Vine videos to be "mesmerizing", like "[watching a] bewildering carousel of six-second slices of ordinary life [roll] past."[23]

Soon after its launch, Vine faced criticism for how it handled pornography; while porn is not forbidden by Twitter's guidelines,[37] one sexually explicit clip was accidentally featured as an "Editor's Pick" in the Vine app as a result of "human error".[38] Because pornographic content violates Apple's terms of service,[39] the app's rating was changed to 17+ in February 2013 following a request by Apple.[40]

Viners are often criticized for their use of racial stereotypes in many of their videos. Many Vine videos portray the difference between White Americans and African Americans. Kim Pearson, chair of the department of African-American studies at The College of New Jersey, stated that "Vine videos may impact viewers, especially when there’s a lack of context, teaching them to accept racial boundaries."[41]

Vine was listed among Time's 50 Best Android Apps for 2013.[42]

See also

References

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  27. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Cerny had 4.4 million followers as of April 2016. Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ Meekins had 718,300 followers as of April 2016. Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  40. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  41. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  42. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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  • Vine on Vine
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