Vivian Shun-wen Wu

Vivian Shun-wen Wu (Chinese: 吳舜文; December 5, 1913 – August 9, 2008), born in Changzhou, Jiangsu, China, was a prominent Taiwanese businesswoman. She was the former chairwoman of Yulon Motor, a Taiwan-based automaker which is known for building Nissan-brand automobiles. Wu also served as the chairwoman of Tai Yuen Textile, a textile producer, and China Motor, another automaker that under the brand of Mitsubishi Motors.

Wu's father Wu Ching-yuen was a businessman of textile industry. She graduated from the Saint John's University, Shanghai, and received her master's degree at the Columbia University. Her husband Yen Ching-ling, who moved to Taiwan with Wu in 1948, was the founder of Yulon. Their only son is Kenneth Yen, the current CEO of Yulon Group, that owns Yulon Motors and Tai Yuen Textile, China motors and other subsidiaries. Wu died in Taipei on August 9, 2008.