WE TV

For the American channel, see WE tv.

File:Kairali WE.jpg

WE TV is the third TV channel from Malayalam Communications Ltd (MCL), in Kerala and based at Kochi. The other two channels of MCL are Kairali TV and People TV. WE TV is mainly aimed at the youth and was officially launched on 14 April 2007. Mr. Somakumar, Director ( Programmes), is in charge of the channel. WE TV is one of the main channels in malayalam, which is fully dedicated to the YOUTH of Kerala.

Currently, Padmashree Mammootty, a leading film actor in Malayalam, holds the post of Chairman of MCL.

Over the past decades, Kairali Tv clearly cut through the clutter and became one of the absolute favourite TV channels of Keralites world over, with its balanced blend of infotainment. KAIRALI’s success through the earnest support of their viewers and associates, made Malayalam Communications ltd. realize the need for an exclusive channel for the Youth Segment of Kerala which had vast potential to grow.. And under the vision and captaincy of MCL's versatile Chairman, Padmasree Mammootty,and the proactive thinking of MCL's MD Mr. John Brittas; WE Channel was a gift for the most enterprising Youths of Kerala..

The launch of WE TV in 2008 as a channel with a youthful presence and colorful programs was an accomplishment for the tastes and desires of the young men and women of ' God's own country'. The 2.5 lac shareholders of MCL in and outside the country and with over 15 million viewers; speak what WE channel mean to the youth of this cosmopolitan state and to the Malayalam speaking Diaspora which is urging to be one of the biggest consumer market in India.

Origin:-

Since after the introduction of private channels all the mainstream channels in malayalam were catering only to the requirements of those who have already made their mark in this society..only to those men and women in the 35 plus segment. Left were the 60% of Kerala's population - the Youth of Kerala - who have developed themselves into a major segment, capable of standing along with the adults in their analytical decision making skills and earning potential. WE is dedicated to this segment of left out Youth whose global attitude forced them to opt for other reach outs for quenching their info savvy mind.

MCL management dedicated WE channel entirely to the taste of the new generation.

WE channel also provides a platform for its associates to speak to the most active section of India’s most powerful consumer market; Loud and clear without duplication in their own language 24*7.

FEW Insights :-

WE CHANNEL - FOR THE YOUTH

60% of Kerala Folks are below 35 years

75% of Kerala Youth are multilingual

Interested in latest out of the box - Western, Hindi, Tamil and Malayalam Programmes

WE Channel provides entertainment through its Unisexual, Multilingual & Timeless programmes

KAIRALI WE ENTERTAINS THE EXPATRIATES

WE Channel rated No:1 Entertainment  Channel by Kerala Forum in KSA., where lives 40% of  Keralite emigrants.

WE Channel is one of the main channel that LIVES in the Kerala Campuses.

WE Channel is also one of the major Malayalam Channel that caters to the employed youth in Kerala, whose spending amounts to almost 60% of Kerala Market.

Current programmes

• Food on Road
• Dew Drops
• Shrill Out
• Final Mix
• Campus Chillies
• Chiriyochiri
• M Town
• Swararagam
• Muzik 4 You
• Second Show
• Noon Show
• Chit Chat
• Valentines Corner - Reloaded

External links

• Official site