WLOU
| File:PraizePower.png | |
| City of license | Louisville, Kentucky |
|---|---|
| Branding | "Praise Power 104.7 & 1350" |
| Slogan | Praise & Worship Station |
| Frequency | 1350 kHz |
| Repeaters | 104.7 W284AD (New Albany/Louisville) 104.9 W285ER (Middletown/East Metro) |
| First air date | November 19, 1948 |
| Format | Urban Gospel |
| Power | 2,200 watts day 500 watts night/directional |
| Class | B |
| Facility ID | 31883 |
| Transmitter coordinates | Lua error in package.lua at line 80: module 'strict' not found. |
| Callsign meaning | LOUisville, KY[1] |
| Owner | (Anchor Radio, LLC) |
| Sister stations | WLLV |
| Website | www |
WLOU (1350 AM) is a radio station broadcasting a Urban Gospel Music format. Licensed to Louisville, Kentucky, USA, the station serves the Louisville, KY-IN market area. Its studios are located west of downtown and the transmitter is on the city's westside near I-264. WLOU utilizes two FM translators: W284AD 104.7 FM covering most urban parts of Louisville and the southern Indiana suburbs of New Albany, Clarksville, and Jeffersonville, and W285ER 104.9 FM covering Middletown and the far eastern suburbs in Jefferson County. The Louisville, KY-IN radio market has approximately 200,000 African-American citizens, 170,000 aged 6+ years.
WLOU is the heritage African-American oriented station in Louisville, programming to that community continuously since October 21, 1951. The early conversion to Rhythm & Blues makes WLOU one of the first five full-time R&B stations. The station featured the popular R&B format for decades and, despite being an AM stand-alone daytime station, was one of the nation's top-rated R&B/Soul/Black Radio outlets. (Nighttime service began March 8, 1984.) After WGZB-FM and WMJM eclipsed WLOU's dominance in the 1990s, it took on the urban gospel format in early 1996.
The station has been owned by Anchor Radio, LLC since 2011.[2] In late 2011 Anchor Radio, LLC acquired two synchronous FM translators on 104.7 MHz W284AD New Albany, Indiana and W284AM Middletown, Kentucky and began simulcasting WLOU using the slogan "WLOU on FM." Occasionally, WLOU simulcasts with sister station WLLV.
In January 2012 the station was recognized as the Medium Market Station of the Year at the 2012 Stellar Awards ceremony in Nashville, Tennessee.
References
External links
- Query the FCC's AM station database for WLOU
- Radio-Locator Information on WLOU
- Query Nielsen Audio's AM station database for WLOU
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