WMZK

For the radio station in Detroit, Michigan, known as WMZK until December 1980, see WJLB.

WMZK

File:Z104 WMZK Logo.jpg
City of license	Merrill, Wisconsin
Broadcast area	Wausau-Stevens Point
Branding	Z104
Slogan	Wisconsin's Classic Rock
Frequency	104.1 MHz
Translator(s)	99.1 W256AG (Wausau)
First air date	1973 (as WJMT-FM)
Format	Classic rock
ERP	24,000 watts
HAAT	188 meters (617 ft)
Class	C2
Facility ID	57224
Transmitter coordinates
Former callsigns	WJMT-FM (1973-1987)
Owner	QuickSilver Broadcasting
Sister stations	WJMT,
Webcast	Listen Live
Website	z104rocks.com

WMZK (104.1 FM, "Z104") is a classic rock music formatted radio station located in Merrill, Wisconsin (licensed to Merrill, Wisconsin). The station was originally titled as "Z104" broadcasting a Classic Rock format. On April 15, 2014, at 3PM, the station switched to "Magic 104", a Hot AC format, keeping the WMZK call sign. The stations' ratings fell quickly and badly, with many complaints of the switch (removing a well-known rock station for a format which failed earlier in the city on 96.7.) On January 12, 2015 the station switched back to Z104, again under the direction of Quicksilver, but slightly changed their format, to Classic Rock. The station is also heard on translator W256AG at 99.1 FM in Wausau to help with reception issues on the main 104.1 signal. It is a little unclear who is currently operating the station. The original format change to Hot AC came when Radio One Communications agreed to acquire WMZK and WJMT from Barracuda Broadcasting/Quicksilver Broadcasting for $595,000 and immediate Time Brokerage Agreement. The sale never closed.

External links

• Query the FCC's FM station database for WMZK
• Radio-Locator information on WMZK
• Query Nielsen Audio's FM station database for WMZK
• Query the FCC's FM station database for W256AG
• Radio-Locator information on W256AG