WPLM-FM
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| File:WPLM991.png | |
| City of license | Plymouth, Massachusetts |
|---|---|
| Broadcast area | Boston New Bedford-Fall River Cape Cod |
| Branding | Today's Easy 99.1 |
| Slogan | Boston's Home for True Variety |
| Frequency | 99.1 MHz |
| First air date | June 25, 1961 |
| Format | Adult Contemporary |
| ERP | 50,000 watts, Stereo |
| HAAT | 131 meters |
| Class | B |
| Facility ID | 52838 |
| Transmitter coordinates | Lua error in package.lua at line 80: module 'strict' not found. |
| Callsign meaning | Plymouth or We Play Lovely Music[1] |
| Owner | Plymouth Rock Broadcasting Company |
| Sister stations | WPLM |
| Webcast | Listen Live |
| Website | easy991.com |
WPLM-FM (99.1 FM, "Easy 99.1") is an Adult Contemporary station serving the Boston,Massachusetts, New Bedford-Fall River, Massachusetts, and Cape Cod radio markets from Plymouth, Massachusetts. It is owned by Plymouth Rock Broadcasting Co. and has a sister AM station by the same callsign. Its transmitter is located in Plymouth. As of September 2014 the signal was strengthened to reach much of Rhode Island.
History
WPLM-FM signed on June 25, 1961.[2] In the station's first decades on the air, it had a big band format. This was abandoned in 1993 in favor of an adult contemporary format, branded "Variety 99.1".[3] However, the station saw little success with this format, due to there being several other stations with a similar format within WPLM's coverage area, and as a result it switched to smooth jazz on June 25, 1995.[3][4] Initially, programming was largely provided by SW Networks' Smooth FM service;[5] (indeed, the station took the branding "Smooth FM 99.1")[3] however, after Smooth FM closed on December 31, 1996,[6] the station switched to a similar service from Jones Radio Networks[7] and reimaged as "Jazzy 99.1".[8] Two years later, this was discontinued in favor of the current "Easy 99.1" format.[8] In the beginning, adult standards artists such as Frank Sinatra received a large amount of airplay, but the station has subsequently shifted to more of a contemporary format.[original research?].
From WPLM-FM's inception, its programming has been simulcast, in whole or in part, with its sister AM station, which signed on six years earlier;[2][9] however, the AM station has gradually shifted some of its schedule to simulcasts of WADN/WBNW (1120) since 1997.
Notable past and present personnel include Audrey Constant, Chris Rogers, Ken Coleman, Ron Della Chiesa, Bill O'Connell, and Sean Casey.
References
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- Query the FCC's FM station database for WPLM
- Radio-Locator information on WPLM
- Query Nielsen Audio's FM station database for WPLM
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