Super Bowl television ratings

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Satellite trucks broadcasting from Super Bowl XXXV. The game was watched by more than 84 million people in the United States.

Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages.[1] However, viewership is predominantly North American;[2][3] the Super Bowl is the most watched television broadcast in the United States every year.[4]

United States

English

File:Television viewership of the Super Bowl in the United States, 1967–present.svg
File:Household television rating and share of the Super Bowl in the United States, 1967–present.svg

The Super Bowl is noted for its enduring ratings. While viewership for prime time series and other sports such as baseball has declined over time, viewership of the Super Bowl has remained stable.[5][6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings,[7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series.[8]

Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch.[5] From the late 2000s to mid-2010s, ratings peaked again—viewership grew for all but one broadcast from 2006 to 2015. This was attributed to the NFL's broadened appeal to female and Hispanic audiences, as well as the league's ability to prop up "high-profile" players in the media;[9] female viewership grew every year from 2003 to 2008.[10] However, the 2019 game became the least-watched in more than a decade and the household rating for the Super Bowl declined for the fourth consecutive year.[11]

The 1982 game remains the highest-rated Super Bowl broadcast; it earned a 49.1 household rating. Viewership peaked in 2015; Super Bowl XLIX was watched by over 114.4 million people.[12]

This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by expanding it with reliably sourced entries.
List of Super Bowl television ratings in the United States with selected figures
Super
Bowl		 Date Network Avg. viewers
(millions)		 Total viewers
(millions)		 Households 18–49 demographic Avg. cost of 30-second ad
Rating Share Rating Share Original 2021 inflation-
adjusted[13]
I January 15, 1967 CBS 26.75[14] 39.90[15] 22.6[14] 43[14] Unknown Unknown $42,500[14] $345,551
NBC 24.43[14] 35.60[15] 18.5[14] 36[14] Unknown Unknown $37,500[14] $304,898
II January 14, 1968 CBS 39.12[14] 51.30[15] 36.8[14] 68[14] Unknown Unknown $54,500[14] $425,160
III January 12, 1969 NBC 41.66[14] 54.50[15] 36.0[14] 70[14] Unknown Unknown $55,000[14] $406,952
IV January 11, 1970 CBS 44.27[14] 59.20[15] 39.4[14] 69[14] Unknown Unknown $78,200[14] $546,434
V January 17, 1971 NBC 46.04[14] 58.50[15] 39.9[14] 75[14] Unknown Unknown $72,500[14] $486,080
VI January 16, 1972 CBS 56.64[14] 67.30[15] 44.2[14] 74[14] Unknown Unknown $86,100[14] $558,898
VII January 14, 1973 NBC 53.32[14] 67.70[15] 42.7[14] 72[14] Unknown Unknown $88,100[14] $538,158
VIII January 13, 1974 CBS 51.70[14] 63.20[15] 41.6[14] 73[14] Unknown Unknown $103,500[14] $569,544
IX January 12, 1975 NBC 56.05[14] 71.30[15] 42.4[14] 72[14] Unknown Unknown $107,000[14] $539,472
X January 18, 1976 CBS 57.71[14] 73.30[15] 42.3[14] 78[14] Unknown Unknown $110,000[14] $524,398
XI January 9, 1977 NBC 62.05[14] 81.90[15] 44.4[14] 73[14] Unknown Unknown $125,000[14] $559,634
XII January 15, 1978 CBS 78.94[14] 102.01[16] 47.2[14] 67[14] Unknown Unknown $162,300[14] $675,172
XIII January 21, 1979 NBC 74.74[14] 96.63[16] 47.1[14] 74[14] Unknown Unknown $185,000[14] $691,775
XIV January 20, 1980 CBS 76.24[14] 97.80[15] 46.3[14] 67[14] Unknown Unknown $222,000[14] $724,788
XV January 25, 1981 NBC 68.29[14] 94.12[16] 44.4[14] 63[14] Unknown Unknown $275,000[14] $820,796
XVI January 24, 1982 CBS 85.24[14] 110.23[16] 49.1[14] 73[14] Unknown Unknown $324,300[14] $911,789
XVII January 30, 1983 NBC 81.77[14] 109.04[17] 48.6[14] 69[14] Unknown Unknown $400,000[14] $1,090,179
XVIII January 22, 1984 CBS 77.62[14] 105.20[15] 46.4[14] 71[14] Unknown Unknown $368,200[14] $961,508
XIX January 20, 1985 ABC 85.53[14] 115.94[18] 46.4[14] 63[14] Unknown Unknown $525,000[14] $1,324,210
XX January 26, 1986 NBC 92.57[14] 127.06[19] 48.3[14] 70[14] Unknown Unknown $550,000[14] $1,361,953
XXI January 25, 1987 CBS 87.19[14] 119.70[15] 45.8[14] 66[14] Unknown Unknown $600,000[14] $1,433,198
XXII January 31, 1988 ABC 80.14[14] 114.60[15] 41.9[14] 62[14] Unknown Unknown $645,000[14] $1,479,988
XXIII January 22, 1989 NBC 81.59[14] 110.78[20] 43.5[14] 68[14] Unknown Unknown $675,000[14] $1,477,379
XXIV January 28, 1990 CBS 73.85[14] 109.90[15] 39.0[14] 63[14] Unknown Unknown $700,400[14] $1,454,834
XXV January 27, 1991 ABC 79.51[14] 112.13[20] 41.9[14] 63[14] Unknown Unknown $800,000[14] $1,594,477
XXVI January 26, 1992 CBS 79.59[14] 119.68[18] 40.3[14] 61[14] 35.6[21] 61[21] $850,000[14] $1,644,145
XXVII January 31, 1993 NBC 90.99[14] 133.40[15] 45.1[14] 66[14] Unknown Unknown $850,000[14] $1,596,692
XXVIII January 30, 1994 90.00[14] 134.84[15][22] 45.5[14] 66[14] 39.9[23] 76[23] $900,000[14] $1,647,845
XXIX January 29, 1995 ABC 83.42[14] 125.22[18] 41.3[14] 62[14] Unknown Unknown $1,150,000[14] $2,048,235
XXX January 28, 1996 NBC 94.08[14] 138.49[15] 46.0[14] 68[14] 41.2[24] Unknown $1,085,000[14] $1,877,273
XXXI January 26, 1997 Fox 87.87[14] 128.90[15] 43.3[14] 65[14] 38.5[25] 74[25] $1,200,000[14] $2,028,780
XXXII January 25, 1998 NBC 90.00[14] 133.40[15] 44.5[14] 67[14] 38.7[26] 75[26] $1,291,100[14] $2,149,589
XXXIII January 31, 1999 Fox 83.72[14] 127.50[15] 40.2[14] 61[14] 36.4[27] 71[27] $1,600,000[14] $2,606,796
XXXIV January 30, 2000 ABC 88.47[14] 130.74[15] 43.3[14] 63[14] 37.9[28] 70[28] $2,100,000[14] $3,309,948
XXXV January 28, 2001 CBS 84.34[14] 131.20[15] 40.4[14] 61[14] 35.8[29] 71[29] $2,200,000[14] $3,371,429
XXXVI February 3, 2002 Fox 86.80[14] 131.70[15] 40.4[14] 61[14] 34.7[30] 70[30] $2,200,000[14] $3,319,509
XXXVII January 26, 2003 ABC 88.64[14] 138.90[15] 40.7[14] 61[14] 36.4[31] 70[31] $2,200,000[14] $3,245,000
XXXVIII February 1, 2004 CBS 89.80[14] 144.40[15] 41.4[14] 63[14] 35.7[32] 72[32] $2,302,200[14] $3,307,198
XXXIX February 6, 2005 Fox 86.07[14] 133.70[15] 41.1[14] 62[14] 33.2[33] 68[33] $2,400,000[14] $3,335,689
XL February 5, 2006 ABC 90.75[14] 141.40[34] 41.6[14] 62[14] 34.6[33] 69[33] $2,500,000[14] $3,366,410
XLI February 4, 2007 CBS 93.18[14] 139.78[35] 42.6[14] 64[14] 35.2[35] 70[35] $2,385,365[14] $3,122,350
XLII February 3, 2008 Fox 97.45[14] 148.30[36] 43.1[14] 65[14] 37.5[37] 73[37] $2,699,963[14] $3,361,885
XLIII February 1, 2009 NBC 98.73[14] 151.60[38] 42.0[14] 64[14] 36.7[38] 72[38] $3,000,000[14] $3,794,920
XLIV February 7, 2010 CBS 106.48[14] 153.40[39] 45.0[14] 68[14] 38.6[39] 75[39] $2,800,000[14] $3,484,273
XLV February 6, 2011 Fox 111.04[14] 162.90[40] 46.0[14] 69[14] 39.9[41] 77[41] $2,948,649[14] $3,558,307
XLVI February 5, 2012 NBC 111.35[14] 159.20[42] 47.0[14] 71[14] 40.5[43] 78[43] $3,442,752[14] $4,069,525
XLVII February 3, 2013 CBS 108.69[14] 164.10[42] 46.4[14] 69[14] 39.7[44] 77[44] $3,765,130[14] $4,385,649
XLVIII February 2, 2014 Fox 112.19[14] Unknown 46.7[14] 69[14] 39.3[45] 77[45] $4,084,864[14] $4,683,701
XLIX February 1, 2015 NBC 114.44[14] 161.30[46] 47.5[14] 71[14] 39.1[47] 79[47] $4,283,129[14] $4,904,815
50 February 7, 2016 CBS 111.86[14] 167.00[48] 46.6[14] 72[14] 37.7[49] 79[49] $4,800,000[14] $5,428,000
LI February 5, 2017 Fox 111.32[14] 172.00[50] 45.3[14] 70[14] 37.1[51] 79[51] $5,399,873[14] $5,912,858
LII February 4, 2018 NBC 103.47[14] Unknown 43.1[14] 68[14] 33.4[52] 78[52] $5,235,379[14] $5,658,629
LIII February 3, 2019 CBS 98.48[14] 149.00[53] 41.1[14] 67[14] 31.0[54] 78[54] $5,199,916[14] $5,519,191
LIV February 2, 2020 Fox 101.32[14] 148.50[55] 41.6[14] 69[14] 30.1[56] 77[56] $5,400,000[14] $5,662,906
LV February 7, 2021 CBS 95.2[57][lower-alpha 1] Unknown 38.2[14] 68[14] 26.5[58] 88[58] $5,500,000[59] $5,500,000
LVI February 13, 2022 NBC 99.18[60] Unknown 36.9[61] 72[62] 29.5[60]

1967–1979

File:SuperBowl I - Los Angeles Coliseum.jpg
Super Bowl I was played at the Los Angeles Memorial Coliseum. The broadcast attracted the highest share of any game—a 79—as it was the only to air on two networks.

The first championship game was dubbed the "Super Nielsen Bowl" by the media.[63][64] Variety predicted that the ratings for the game would be the most important of the year. At the time, CBS held the broadcasting rights to NFL games and NBC held the rights to AFL games.[65] With one team from each league competing against each other, the two networks agreed to pay $1 million each to simulcast Super Bowl I.[66] As NFL games on CBS rated double those of AFL games on NBC during the regular season, CBS was able to charge advertisers tens of thousands of dollars more than NBC for 60-second commercials during the broadcast.[65][67] For years, CBS had held the reputation of being "the pro football network," and was expected to live up to it.[66][67] Preliminary ratings for the game—which was controversially blacked out in Greater Los Angeles[63]—were released a day later and showed that the CBS feed was more popular than the NBC.[68] Three weeks later, this was confirmed when the national Nielsen ratings were released, crowning CBS the winner of the first "network Nielsen Bowl."[69]

Unlike Super Bowl I, the 1968 game was broadcast by only one network, CBS. The preliminary Arbitron ratings as reported by the network gave the game a 43.0 rating, a 76 share, and a total viewership of over 70 million.[70] However, the final Nielsen numbers later revealed the game was watched by 51.3 million total viewers and received a 36.8 rating and a 68 share—less than Super Bowl I.[15] In New York City, the game received a 36.3 rating and a 61 share.[71] 1969's Super Bowl III received an initial rating of 39.9 and a share of 79 with over 60 million total viewers. In New York City, the game registered a preliminary rating of 40.5 on NBC, more than eight times the combined rating of CBS and ABC broadcasts at the same time.[72] Final numbers gave Super Bowl III a national rating of 36.0, lower than the previous year, though the total viewership was up from 51.3 million to 54.5 million.[15]

In contrast with previous years, Super Bowl IV's ratings were largely underestimated. Overnight Nielsen ratings gave the 1970 game a 38.8 rating and a 70 share, with 57 million total viewers; final numbers gave the game a 39.4 rating, 69 share, and 59.2 million total viewers.[15][73] The 1971 game was watched by 39.8% of American households, making the NBC broadcast the highest-rated sports event on a single network, beating the final game of the 1963 World Series[74] This record would be broken again the following year when the 1972 CBS broadcast of Super Bowl VI was watched by 44.2% of households.[75] In 1973, Super Bowl VII was the first game to be exempt from a local television blackout following the amendment of an NFL policy requiring them at the time. Although 3 million more households were able to watch the game,[76] the number of households that actually watched it increased by only 220,000 compared to the previous year, and the rating declined from a 44.2 to a 42.7.[14] Likewise in 1974, the rating declined again to a 41.6, and total viewership for the game was 4.5 million less than the year before.[15]

The 1975 Super Bowl was televised for five hours on NBC.[77] As a result, the number of viewers who watched at least six minutes of the broadcast (total viewers) increased from 63.2 million to 71.3 million—a new record for the game.[15] The rating and average viewership also increased compared to the previous year.[14] With the Steelers winning the game, the broadcast in Pittsburgh attracted a preliminary rating of 63 and a share of 88 in the city, meaning 88% of the households in the city with television sets in use were watching it.[78] In Los Angeles, the game received a 78% share of the audience, compared to the combined shares of the broadcasts on CBS and ABC at the same time of 4%.[79] Super Bowl X also saw an increase in ratings; total viewership for the 1976 game increased by 2 million compared to the previous year and the national audience share was 78%, which remains the highest-ever number for the game on a single network.[15]

In 1977, Super Bowl XI was watched by 81.9 million total viewers, beating the Game 7 viewership of the 1975 World Series and becoming the most-watched sports broadcast in American history.[80] The rating of 44.4 and average viewership of 62.1 million also set new records for the game[14]—all of which would be broken the following year when Super Bowl XII was the first to be broadcast in prime time in the Eastern Time Zone.[81] As a result, total viewership grew by over 20 million and the 1978 game became the most-watched single-network broadcast in U.S. history; 102 million viewers watched at least five minutes.[15][82] The audience share decreased to an all-time low, but the rating increased to a 47.2 from a 44.4 and average viewership increased by over 16 million compared the previous year, setting new highs for the game.[14] In 1979, the Super Bowl XIII broadcast recorded a drop in both average and total viewership, and the rating decreased by 0.1 to a 47.1, though all were the second-best numbers ever for the game and the share grew by 7 percentage points to a 74.[14][15][83]

1980–1989

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1990–1999

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2000–2009

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2010–2019

Template:Expansion needed

In the first half of the decade, total viewership generally increased every year, with the exception of Super Bowl XLVII which had a minor decrease from the previous year. Viewership in the United States followed a similar path. Super Bowl XLIX has the most viewers of any program in the United States on average with almost 115 million people. In the second half of the decade, viewership generally declined. Super Bowl LI, though less than the previous year in United States viewers, was the last until Super Bowl LVI in 2022 to increase from the previous year in terms of total viewership, holding the current record in Super Bowl (and U.S. television) history at 172 million people. Ratings both domestically and worldwide decreased each of the next two years after Super Bowl LI, before boosting back up a bit with Super Bowl LIV.[84][85]

2020s

Super Bowl LV saw lower ratings than the year prior,[86] with an average of 91.63 million- the lowest since 2006. Super Bowl LVI saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million.[87] The Spanish audience nearly tripled from the year prior.

Spanish

Due to a growing Hispanic football fanbase, Spanish-language broadcasts of the Super Bowl by American channels began in 2014.[88]

Super
Bowl		 Date Channel Avg. viewers
(millions)
XLVIII February 2, 2014 Fox Deportes 0.56[50]
XLIX February 1, 2015 NBC Universo 0.37[89]
50 February 7, 2016 ESPN Deportes 0.47[90]
LI February 5, 2017 Fox Deportes 0.65[55]
LII February 4, 2018 Universo 0.54[89]
LIII February 3, 2019 ESPN Deportes 0.47[91]
LIV February 2, 2020 Fox Deportes 0.76[55]
LV February 7, 2021 ESPN Deportes 0.65[92]
LVI February 13, 2022 Telemundo 1.91[62]

International

Canada

The Super Bowl has been broadcast in Canada since its inception on both English and French television networks. In English, the first 12 Super Bowl games were broadcast on CBC television stations and affiliates. The game rotated between CTV (1979, 1981, 1983) and CBC (1980, 1982) before airing on Global and its affiliates in 1984 and 1985. The game briefly returned to CTV in 1986 and then aired on Global from 1987 until 2007. Following a new deal with the NFL, CTV regained the rights to air the Super Bowl in Canada and it has aired on the network since 2008. The game has also been simulcast on CTV 2 (2017–19) and sports cable channel TSN (2016–present).[93][94] In Quebec, the first 20 games aired on French television stations owned by the SRC (the Canadian Broadcasting Company is known in French as the Société Radio-Canada). From 1987 to 1991, the Super Bowl aired on TQS, with the exception of the 1989 game which was only available on NBC via cable. In 1992, 1993, and 1994, the game was broadcast on sports channel RDS before moving to TVA in 1995. In 1996, the game returned to RDS and has aired on the channel since.[93][95]

Viewership for early games was estimated through various surveys conducted by Numeris and/or Nielsen Canada. However, reliable figures are only available since the 1990s when Nielsen began tracking viewership in the province of Ontario in 1991; electronic measurement of the game was not conducted by Numeris nationally until the mid-2000s. Following the introduction of the Portable People Meter (PPM) in Canada in time for the 2010 game, viewership increased significantly compared to the previous decade. In 2014 and 2015, total Canadian viewership equaled or exceeded that of American total viewership, per capita.[96] A controversial decision by the Canadian Radio-television and Telecommunications Commission (CRTC) that banned Canadian networks from simsubbing the Super Bowl in 2017, 2018, and 2019 caused a decline in viewership; the rule was overturned by the Supreme Court of Canada prior to the 2020 game.

Similar to the United States, ad prices have also increased over the years on English networks in Canada. In 1977 and 1978, the cost of a 30-second ad was $2,500 and $3,200 Canadian, respectively.[97] By 1992, the price had increased to $25,000.[98] In 1994 and 1995, the price was $29,000 and $40,000, respectively.[99] By 1998, the price had increased to $45,000.[100] In 2000, the price was $85,000 per 30 seconds—more than a 50% increase over the $55,000 it cost in 1999.[101][102] The ad price was approximately $100,000 in 2003.[103] In 2005, the cost of a 30-second ad was $110,000;[104] it was lowered to $100,000 for the next two games due to a decline in viewership.[105][106] Following the acquisition of Super Bowl broadcasts rights by CTV, the price returned to $110,000 in 2008.[106] It then increased to approximately $117,000 for the 2009 game, before declining slightly for the 2010 game.[107] In 2011, CTV charged about $100,000.[108] By 2012, ads cost close to $130,000 per 30 seconds.[109] Ads cost between $170,000 and $200,000 for the 2015 game, and between $150,000 and $200,000 for the 2020 game.[110][111]

File:Television viewership of the Super Bowl in Canada, 1998–present.svg
Note: Viewership figure for the 2018 English-language broadcast excludes TSN.
Super Bowl television ratings in Canada showing network(s) broadcast on and average viewership, 1998–present
Super Bowl Date English French
Network(s) Avg. viewers Network Avg. viewers
XXXII January 25, 1998 Global 3,000,000[112] RDS Unknown
XXXIII January 31, 1999 3,399,000[15] Unknown
XXXIV January 30, 2000 4,000,000[113] Unknown
XXXV January 28, 2001 3,000,000[114] Unknown
XXXVI February 3, 2002 3,600,000[citation needed] Unknown
XXXVII January 26, 2003 3,600,000[115] 617,000[115]
XXXVIII February 1, 2004 3,560,000[116] Unknown
XXXIX February 6, 2005 3,130,000[117] Unknown
XL February 5, 2006 4,281,000[118] 702,000[118]
XLI February 4, 2007 3,367,000[119] 816,000[120]
XLII February 3, 2008 CTV 4,234,000[121] 905,000[122]
XLIII February 1, 2009 3,600,000[123] Unknown
XLIV February 7, 2010 6,017,000[124] Unknown
XLV February 6, 2011 6,537,000[125] Unknown
XLVI February 5, 2012 7,280,000[126] 765,000[127]
XLVII February 3, 2013 6,447,000[128] Unknown
XLVIII February 2, 2014 7,318,000[129] Unknown
XLIX February 1, 2015 8,262,000[130] 894,000[131]
50 February 7, 2016 7,372,000[132] 939,000[133]
LI February 5, 2017 CTV
CTV 2
TSN		 5,602,000[134] 997,000[135]
LII February 4, 2018 4,470,000[136] 949,000[137]
LIII February 3, 2019 5,523,000[138] 981,000[139]
LIV February 4, 2020 CTV
TSN		 9,500,000[140] 1,669,000[141]
LV February 7, 2021 9,414,000[142] 1,121,000[143]

1967–2009

According to in-house research conducted by the network, the 1977 game was watched by approximately 3.5 million Canadians on the CBC's English and French television stations.[97] In 1978, Nielsen conducted the first independent ratings survey and found that the 1978 game was watched by 4,495,000 million Canadians, including 550,000 on French television stations.[144][145] In 1979, a Bureau of Broadcast Measurement (BBM) survey found that 4,605,000 million Canadians watched that year's Super Bowl; a separate Nielsen survey measured 4.1 million viewers on English television stations only.[146][147] In 1980, Nielsen found that Super Bowl XV was watched by approximately 3.1 million viewers—a decline of over one million compared to the previous year—though it was the most watched broadcast of the week.[148] The 1981 game was watched by 3.5 million on English television stations according to BBM; a later survey by the organization measured an audience of 4,482,000 viewers across both languages.[149][150] In 1982, Nielsen found that Super Bowl XVI was watched by 3.2 million Canadians.[151] In 1985, the game was watched by 1,649,000 viewers on Global.[152] According to the company's 1986 survey of the game, 4,065,000 Canadians watched Super Bowl XX, including 427,000 in Montreal alone.[153]

In 1996, Super Bowl XXX was watched by 1.7 million viewers in Ontario according to Nielsen. The next year, viewership declined to 1,528,000 but returned to 1.7 million for the 1998 game, which drew approximately 3 million viewers nationwide.[112] In 1999, Super Bowl XXXIII was watched by 3,399,000 viewers—the largest electronically measured audience in the game's Canadian broadcast history.[15] This record would be broken the following year when the 2000 game was watched by 4 million, according to preliminary figures.[154] However, the 2001 game was watched by just over 3 million, including 1,548,000 in Ontario—both of which represented multi-year viewership lows.[154][114] The next year, viewership increased to an average of 3.6 million for the 2002 game, and increased again to 4.2 million for the 2003 game.[155][156] However, viewership would decline for the next two years; the 2004 game was watched by 3.56 million, and 3.13 million watched the game in 2005.[116][117]

In 2006, however, viewership increased. Super Bowl XL drew a record English-language audience of 4,281,000 and a French-language audience of 702,000.[118] The 2007 game drew an audience of 3,397,000 English viewers—down over 800,000 compared to the previous year—but the number of French viewers who watched the game increased by over 100,000 to 816,000.[120][157] The French audience increased again the next year to a preliminary 905,000—a record for broadcaster RDS—and the English audience increased to 4,234,000 and peaked at 5.83 million.[118][121] In 2009, viewership declined; the English broadcast was watched by 3,602,000, while the French broadcast was watched by 691,000.[158]

2010–19

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Mexico

In Mexico, Super Bowl LIV averaged 3.7 million viewers in Mexico and a 7.3 rating, with 2.94 for TV Azteca, 2.66 for Televisa, 0.87 for Fox Sports, and 0.83 for ESPN. The event had a total reach of 12 million viewers.[159]

See also

Notes

  1. ↑ The original figure of 91.63 million was later revised by Nielsen due to their undercount of out-of-home viewers.[57][58]

Glossary

  • 18–49 rating – the average percentage of adults age 18–49 in the United States with a television set who were watching the game at any given minute during its broadcast. For example, during the 2019–20 television season, a 1.0 18–49 rating was equivalent to approximately 1.28 million U.S. adults age 18–49.[160]
  • 18–49 share – the average percentage of adults age 18–49 in the United States with a television set in use who were watching the game at any given minute during its broadcast.[160]
  • average viewers – the average number of viewers who were watching the game at any given minute during its broadcast; the standard ratings measurement metric.[161]
  • household rating – the average percentage of households in the United States with a television set that were watching the game at any given minute during its broadcast. For example, during the 2019–20 television season, a 1.0 household rating was equivalent to approximately 1.21 million U.S. households.[162]
  • household share – the average percentage of households in the United States with a television set in use that were watching the game at any given minute during its broadcast.[160]
  • total viewers – the number of viewers in the United States who watched at least six minutes of the game during its broadcast (originally at least five minutes);[82] not an industry-standard metric or usually reported outside of special event programming.[42][161]

References

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  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ 14.000 14.001 14.002 14.003 14.004 14.005 14.006 14.007 14.008 14.009 14.010 14.011 14.012 14.013 14.014 14.015 14.016 14.017 14.018 14.019 14.020 14.021 14.022 14.023 14.024 14.025 14.026 14.027 14.028 14.029 14.030 14.031 14.032 14.033 14.034 14.035 14.036 14.037 14.038 14.039 14.040 14.041 14.042 14.043 14.044 14.045 14.046 14.047 14.048 14.049 14.050 14.051 14.052 14.053 14.054 14.055 14.056 14.057 14.058 14.059 14.060 14.061 14.062 14.063 14.064 14.065 14.066 14.067 14.068 14.069 14.070 14.071 14.072 14.073 14.074 14.075 14.076 14.077 14.078 14.079 14.080 14.081 14.082 14.083 14.084 14.085 14.086 14.087 14.088 14.089 14.090 14.091 14.092 14.093 14.094 14.095 14.096 14.097 14.098 14.099 14.100 14.101 14.102 14.103 14.104 14.105 14.106 14.107 14.108 14.109 14.110 14.111 14.112 14.113 14.114 14.115 14.116 14.117 14.118 14.119 14.120 14.121 14.122 14.123 14.124 14.125 14.126 14.127 14.128 14.129 14.130 14.131 14.132 14.133 14.134 14.135 14.136 14.137 14.138 14.139 14.140 14.141 14.142 14.143 14.144 14.145 14.146 14.147 14.148 14.149 14.150 14.151 14.152 14.153 14.154 14.155 14.156 14.157 14.158 14.159 14.160 14.161 14.162 14.163 14.164 14.165 14.166 14.167 14.168 14.169 14.170 14.171 14.172 14.173 14.174 14.175 14.176 14.177 14.178 14.179 14.180 14.181 14.182 14.183 14.184 14.185 14.186 14.187 14.188 14.189 14.190 14.191 14.192 14.193 14.194 14.195 14.196 14.197 14.198 14.199 14.200 14.201 14.202 14.203 14.204 14.205 14.206 14.207 14.208 14.209 14.210 14.211 14.212 14.213 14.214 14.215 14.216 14.217 14.218 14.219 14.220 14.221 14.222 14.223 14.224 14.225 14.226 Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ 15.00 15.01 15.02 15.03 15.04 15.05 15.06 15.07 15.08 15.09 15.10 15.11 15.12 15.13 15.14 15.15 15.16 15.17 15.18 15.19 15.20 15.21 15.22 15.23 15.24 15.25 15.26 15.27 15.28 15.29 15.30 15.31 15.32 15.33 15.34 15.35 15.36 15.37 15.38 Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ 16.0 16.1 16.2 16.3 Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ 18.0 18.1 18.2 Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ 20.0 20.1 Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ 21.0 21.1 Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ 23.0 23.1 Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ 25.0 25.1 Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ 26.0 26.1 Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ 27.0 27.1 Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ 28.0 28.1 Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ 29.0 29.1 Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ 30.0 30.1 Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ 31.0 31.1 Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ 32.0 32.1 Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ 33.0 33.1 33.2 33.3 Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ 35.0 35.1 35.2 Lua error in package.lua at line 80: module 'strict' not found.
  36. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  37. ↑ 37.0 37.1 Lua error in package.lua at line 80: module 'strict' not found.
  38. ↑ 38.0 38.1 38.2 Lua error in package.lua at line 80: module 'strict' not found.
  39. ↑ 39.0 39.1 39.2 Lua error in package.lua at line 80: module 'strict' not found.
  40. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  41. ↑ 41.0 41.1 Lua error in package.lua at line 80: module 'strict' not found.
  42. ↑ 42.0 42.1 42.2 Lua error in package.lua at line 80: module 'strict' not found.
  43. ↑ 43.0 43.1 Lua error in package.lua at line 80: module 'strict' not found.
  44. ↑ 44.0 44.1 Lua error in package.lua at line 80: module 'strict' not found.
  45. ↑ 45.0 45.1 Lua error in package.lua at line 80: module 'strict' not found.
  46. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  47. ↑ 47.0 47.1 Lua error in package.lua at line 80: module 'strict' not found.
  48. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  49. ↑ 49.0 49.1 Lua error in package.lua at line 80: module 'strict' not found.
  50. ↑ 50.0 50.1 Lua error in package.lua at line 80: module 'strict' not found.
  51. ↑ 51.0 51.1 Lua error in package.lua at line 80: module 'strict' not found.
  52. ↑ 52.0 52.1 Lua error in package.lua at line 80: module 'strict' not found.
  53. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  54. ↑ 54.0 54.1 Lua error in package.lua at line 80: module 'strict' not found.
  55. ↑ 55.0 55.1 55.2 Lua error in package.lua at line 80: module 'strict' not found.
  56. ↑ 56.0 56.1 Lua error in package.lua at line 80: module 'strict' not found.
  57. ↑ 57.0 57.1 Lua error in package.lua at line 80: module 'strict' not found.
  58. ↑ 58.0 58.1 58.2 Lua error in package.lua at line 80: module 'strict' not found.
  59. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  60. ↑ 60.0 60.1 Lua error in package.lua at line 80: module 'strict' not found.
  61. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  62. ↑ 62.0 62.1 Lua error in package.lua at line 80: module 'strict' not found.
  63. ↑ 63.0 63.1 Lua error in package.lua at line 80: module 'strict' not found.
  64. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  65. ↑ 65.0 65.1 Lua error in package.lua at line 80: module 'strict' not found.
  66. ↑ 66.0 66.1 Lua error in package.lua at line 80: module 'strict' not found.
  67. ↑ 67.0 67.1 Lua error in package.lua at line 80: module 'strict' not found.
  68. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  69. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  70. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  71. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  72. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  73. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  74. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  75. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  76. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  77. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  78. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  79. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  80. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  81. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  82. ↑ 82.0 82.1 Lua error in package.lua at line 80: module 'strict' not found.
  83. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  84. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  85. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  86. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  87. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  88. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  89. ↑ 89.0 89.1 Lua error in package.lua at line 80: module 'strict' not found.
  90. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  91. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  92. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  93. ↑ 93.0 93.1
    • 1967: Lua error in package.lua at line 80: module 'strict' not found.
    • 1968: Lua error in package.lua at line 80: module 'strict' not found.
    • 1969: Lua error in package.lua at line 80: module 'strict' not found.
    • 1970: Lua error in package.lua at line 80: module 'strict' not found.
    • 1971: Lua error in package.lua at line 80: module 'strict' not found.
    • 1972: Lua error in package.lua at line 80: module 'strict' not found.
    • 1973: Lua error in package.lua at line 80: module 'strict' not found.
    • 1974: Lua error in package.lua at line 80: module 'strict' not found.
    • 1975: Lua error in package.lua at line 80: module 'strict' not found.
    • 1976: Lua error in package.lua at line 80: module 'strict' not found.
    • 1977: Lua error in package.lua at line 80: module 'strict' not found.
    • 1978: Lua error in package.lua at line 80: module 'strict' not found.
    • 1979: Lua error in package.lua at line 80: module 'strict' not found.
    • 1980: Lua error in package.lua at line 80: module 'strict' not found.
    • 1981: Lua error in package.lua at line 80: module 'strict' not found.
    • 1982: Lua error in package.lua at line 80: module 'strict' not found.
    • 1983: Lua error in package.lua at line 80: module 'strict' not found.
    • 1967–69 Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
    • 1970–74 Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
    • 1975 Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
    • 1976–78 Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
    • 1979 Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
    • 1980–81 Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
    • 1982–83 Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
  94. ↑
    • 1984 + Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
    • 1985: Lua error in package.lua at line 80: module 'strict' not found.
    • 1986: Lua error in package.lua at line 80: module 'strict' not found.
  95. ↑
    • 1984: Lua error in package.lua at line 80: module 'strict' not found.
    • 1985: Lua error in package.lua at line 80: module 'strict' not found.
    • 1986: Lua error in package.lua at line 80: module 'strict' not found.
    • 1987: Lua error in package.lua at line 80: module 'strict' not found.
    • 1988: Lua error in package.lua at line 80: module 'strict' not found.
    • 1989: Lua error in package.lua at line 80: module 'strict' not found.
      Lua error in package.lua at line 80: module 'strict' not found.
      Lua error in package.lua at line 80: module 'strict' not found.
    • 1990: Lua error in package.lua at line 80: module 'strict' not found.
    • 1991: Lua error in package.lua at line 80: module 'strict' not found.
    • 1992: Lua error in package.lua at line 80: module 'strict' not found.
    • 1993: Lua error in package.lua at line 80: module 'strict' not found.
    • 1994: Lua error in package.lua at line 80: module 'strict' not found.
    • 1995: Lua error in package.lua at line 80: module 'strict' not found.
    • 1996: Lua error in package.lua at line 80: module 'strict' not found.
    • 1997: Lua error in package.lua at line 80: module 'strict' not found.
    • 1998: Lua error in package.lua at line 80: module 'strict' not found.
    • 1999: Lua error in package.lua at line 80: module 'strict' not found.
    • 2000: Lua error in package.lua at line 80: module 'strict' not found.
    • 2001: Lua error in package.lua at line 80: module 'strict' not found.
    • 2002: Lua error in package.lua at line 80: module 'strict' not found.
    • 2003: Lua error in package.lua at line 80: module 'strict' not found.
    • 2004: Lua error in package.lua at line 80: module 'strict' not found.
    • 2005: Lua error in package.lua at line 80: module 'strict' not found.
    • 2006: Lua error in package.lua at line 80: module 'strict' not found.
    • 2007: Lua error in package.lua at line 80: module 'strict' not found.
    • 1984–86 Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
    • 1987–91 Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
    • 1992– Channel Definitions: Lua error in package.lua at line 80: module 'strict' not found.
  96. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  97. ↑ 97.0 97.1 Lua error in package.lua at line 80: module 'strict' not found.
  98. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  99. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  100. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  101. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  102. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  103. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  104. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  105. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  106. ↑ 106.0 106.1 Lua error in package.lua at line 80: module 'strict' not found.
  107. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  108. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  109. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  110. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  111. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  112. ↑ 112.0 112.1 Lua error in package.lua at line 80: module 'strict' not found.
  113. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  114. ↑ 114.0 114.1 Lua error in package.lua at line 80: module 'strict' not found.
  115. ↑ 115.0 115.1 Lua error in package.lua at line 80: module 'strict' not found.
  116. ↑ 116.0 116.1 Lua error in package.lua at line 80: module 'strict' not found.
  117. ↑ 117.0 117.1 Lua error in package.lua at line 80: module 'strict' not found.
  118. ↑ 118.0 118.1 118.2 118.3 Lua error in package.lua at line 80: module 'strict' not found.
  119. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  120. ↑ 120.0 120.1 Lua error in package.lua at line 80: module 'strict' not found.
  121. ↑ 121.0 121.1 Lua error in package.lua at line 80: module 'strict' not found.
  122. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  123. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  124. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  125. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  126. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  127. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  128. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  129. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  130. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  131. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  132. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  133. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  134. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  135. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  136. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  137. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  138. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  139. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  140. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  141. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  142. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  143. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  144. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  145. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  146. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  147. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  148. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  149. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  150. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  151. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  152. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  153. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  154. ↑ 154.0 154.1 Lua error in package.lua at line 80: module 'strict' not found.
  155. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  156. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  157. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  158. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  159. ↑ Azteca vence a Televisa en Super Bowl LIV… y show de medio tiempo al partido - Mediotiempo, 4 February 2020
  160. ↑ 160.0 160.1 160.2 Lua error in package.lua at line 80: module 'strict' not found.
  161. ↑ 161.0 161.1 Lua error in package.lua at line 80: module 'strict' not found.
  162. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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